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Roger Mills Regional Managing Director Newsquest (London)

Roger Mills Regional Managing Director Newsquest (London). The role of the local press and how colleges can best work with them to enhance their reputation. Who are you dealing with? Seek out the managers. Check structures regularly. Editorial and advertising. Steady stream of material.

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Roger Mills Regional Managing Director Newsquest (London)

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  1. Roger MillsRegional Managing DirectorNewsquest (London)

  2. The role of the local press and how colleges can best work with them to enhance their reputation.

  3. Who are you dealing with? • Seek out the managers. • Check structures regularly. • Editorial and advertising.

  4. Steady stream of material. • Allders method. • Not simple stuff. • New dimension. • Audit.

  5. Production process. • Do you know how they do it? • Bank holiday/weekly schedule.

  6. Partnerships • Catering awards • Recruitment fairs • Fashion shows • Open events • Motor shows

  7. Bad news never easy. • Communication with press policy. • Use time wisely. • Keep message constant.

  8. Balance. • Not enough time to respond.

  9. Complaint – what reparation? • Factual error. • Impact on reputation. • Misleading or unbalanced. • Offer alternatives for follow-up.

  10. Power of the phone. • E advertising. • Effective use of video and stills.

  11. Look wide. • Respond. • Don’t ignore the web. • Try to involve us.

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