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This guide covers understanding audience needs, stakeholder analysis, crafting impactful presentations, and overcoming nerves. Learn to grab attention, tell compelling stories, involve the audience, and leave a lasting impact. Discover effective rehearsal techniques, control Q&A sessions, and use PowerPoint for added impact.
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Understand Audience Needs • Stakeholder Analysis • WIIFM • Typical Presentations • Expert • Peer • Junior
Organised Attention to Detail Assertive Long Attention Span Quick Decisions Emotion Effect of Type Analytical Driver Amiable Extrovert
Steps Stakeholder Analysis
Discreet Steps • 5-6 minutes – Why? • Creative Process • Phases • Pyramid
Why do we need Structures? • It makes it easy for : • you to write • you to deliver • the audience to understand
General Structure • Start • Middle • Endor • Intro • Body • Conclusion
P.R.E.P. • Proposition or Position • Reason • Example • Proposition or Position
Chronological • Past • Present • Future
Future Fix • Problem • Cause • Solution
A.I.D.A. • Attention • Interest • Desire • Action
3 Tells • Tell ‘Em • Tell ‘Em • Tell ‘Em
Story • Must have no opening summary • Must prompt question –“What happens next” • Leave “Open Loops”
Story Structure • Set the scene • Introduce the characters • Begin the journey • Encounter the obstacle • Overcome the obstacle • Resolve the story • Make the point
Grab Their Attention • 6 Great Starts • Story • A question • Past or Future • A fact or statistic • Analogy • Saying or quotation
Leave them on a high • Use • Emotions • Calls to Actions • Sense of Achievement
KISS • Timing • Use 120 words a minute as a guide • Make it understood • Aim for 4-6 letter per word
Additional Passes • To add relevance and reality • To add humour • To add Body Language and Props
Add impact with PowerPoint • What it’s good at • What it’s not • Powerful Titles
90% Hear SeeSay Do 60% Do 50% Say 40% See 30% Hear 20% Read Why Involve the Audience? How We Remember
Nerves? (http://www.joyrides.com)
Overcoming Nerves • Be familiar with the environment • Know material well • Know Audience • Know Room • Concentrate on Message • Don’t apologize • Be prepared • Practice
Notes • Always have available • Use as you need • Try different types • Use Treasury Tag • Try Mind/Speech Maps
Effective Rehearsal • Write on 6”x4” cards • Rehearse Randomly • Tape yourself • Play back in car
In Control with Q&A • Listen • Clarify and make positive • Are they comfortable • You don’t have to answer • Stay on target • Use a structure • Take off-line • Don’t counter punch