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Security As A Brand Marketing Security For Effective Security Awareness

Security As A Brand Marketing Security For Effective Security Awareness. Carnegie Institute of Technology 85 percent of your success is due to skills in “human engineering,” your personality and ability to communicate, negotiate, and lead. only 15 percent is due to technical knowledge.

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Security As A Brand Marketing Security For Effective Security Awareness

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  1. Security As A BrandMarketing Security For Effective Security Awareness

  2. Carnegie Institute of Technology 85 percent of your success is due to skills in “human engineering,” your personality and ability to communicate, negotiate, and lead.only 15 percent is due to technical knowledge.

  3. SALESvs.SOCIAL ENGINEERING

  4. Where’s Your Brand?

  5. Take Away • Can I do this? • How should I be looking at my department? • How are our “security” relationships? • What things could I be doing to sell our team’s services? • What is my brand?

  6. The Role Of Security to give the business everything it wants... securely

  7. Perceived Role Of Security

  8. It’s All About Me Self Perception How do you see: • Yourself? • Your role? • Your value?

  9. It’s All About You External Perception How do they see you? • Company Employees • Department Leaders • Executive Management

  10. Let’s Start The Heavy Lifting

  11. Step 1 – Build The Culture • Frame Your Mentality • Approachability – Be That Positive Interaction • Leave No For The People Who Say Can’t • Leave Can’t For The People Who Say No • Provide Options and Solutions • Win / Win

  12. Step 2 – Words To Live By *Vision* • will be a recognized center of excellence • will provide proactive security analysis, develop robust security architectures and ingrain security awareness into the environment and culture. • will work in partnership to support the organization’s mission and goals.  • will continue to foster an open and collaborative environment that stimulates the exchange and creation of knowledge within a unifying culture

  13. Step 2 – Words To Live By *Mission* • we will align ourselves directly with the business goals and strategies • To provide an exemplary level of expertise we will at all times:      • Be knowledgeable and compliant with applicable policies, laws and regulations • Increase security awareness for all associates through training and education • Adopt a risk based approach to information and systems • Proactively detect, prevent, and investigate all relevant security threats, incidents, and trends

  14. Step 3 – Establish Your Brand • Who are you? • Define your name • Define your logo

  15. Step 4 – Build Your Store

  16. Step 5 – Marketing What now?

  17. Initial Public Offering • Who – are you? • What – is this? • When – is this happening? • Why – should I pay attention? • What’s in it for me? • Be truly genuine…

  18. Awareness Training

  19. Public Advisories

  20. Articles / Interesting Facts

  21. ICON

  22. AWARENESS

  23. The power of limited commodity and the fact that you never know what outside of the box will give you… An experiment gone wild

  24. Time to clean up

  25. Step 6 – Apply Humility • Unknown Quantity • Listen • Hear • Offer • Own

  26. Step 7 – Play Your Part • Visionary • Consultant • Designer • Architect • Engineer • Admin • Admin Assistant • Communicator • Documentation

  27. Step 8 – Time And Repetition It takes Time To create excellence. If it could be done quickly, More people would do it. - John Wooden

  28. Does it Pay off? • " You guys have done a really good job turning around what was a super tanker of bad perception". • kudos to you for effective communication.  Your Spotlight article is awesome and I really like the communication Corporate Security is sending out to associates.  Many times I have forwarded your tips on to my kids to help them become better information on social media and other security risks. • I wanted to say thanks for your articles.  They’ve made me more cautious about responding to emails.  I’m trying to sell my home and this morning, I received what appeared to be a response to my submission,  I may have easily given my information away had I not read your latest this morning. • I just wanted to mention that I really enjoy reading your articles on the Home page. If there is anyone who can make security interesting, it’s you =) • I just wanted to thank you for the security article on the Portal.  I have shared it with family and friends.  It was not just enjoyable to read, it was excellent information that was so simple yet no one (including myself) has ever brought up these “Tips”….Thanks • Creatively presented consequential information – the type that will stick in people’s minds – have an impact!  Nice work!  I’m impressed!  • That was beautiful.  Your Spotlight things are the only ones I ever read. • Great article – you made me smile while giving unexpected but ever so practical tips.

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