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A Social Media Program for Dairy Advocates

Introducing. A Social Media Program for Dairy Advocates. Online News Takes the Lead. Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online. Source: The Pew Research Center for the People and the Press, Dec. 2008.

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A Social Media Program for Dairy Advocates

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  1. Introducing • A Social Media Program for Dairy Advocates

  2. Online NewsTakes the Lead Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online. Source: The Pew Research Center for the People and the Press, Dec. 2008

  3. Social Media Has Power • 112 million bloggers • 140 million Facebook users • 3 billion photos on Flickr • 30 million LinkedIn users • 13 hours of YouTube video uploaded every minute of everyday

  4. Get positive information about dairy to consumers ages 17-29 through peer-to-peer contacts. Engage in respectful, meaningful conversations about modern dairy farming practices through blogs, Facebook, YouTube and other social media tools and destinations. What’s in it for Dairy?

  5. 90% Percentage of consumers who regard word-of-mouth as the best source of ideas and information about products and services. Source: http://peersuasion.com/news_0305_mp.php

  6. 70% Percentage of internet searches that begin at Google. Source: http://news.cnet.com/8301-1023_3-9991866-93.html

  7. 13 Hours of video uploaded to YouTube every minute of every day. Source: http://googleblog.blogspot.com/2008/09/future-of-online-video.html

  8. Introducing

  9. Join the Conversation • Find conversations and listen in • Focus on responding to information seekers • Be respectful and polite • Rely on “one voice” messages • Support comments with links and facts  • Don’t say anything you’ll regret later • If you’re not comfortable, don’t comment

  10. Five Easy Follow-Upsin 15 Minutes or Less • Visit www.dairyfarmingtoday.org (DFT) • Subscribe to the DFT YouTube channel • Become a fan of DFT on Facebook • Post a DFT banner ad on your blog or Web site • Email mydairy@rosedmi.com for more info

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