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Social Media for Health Advocates

Social Media for Health Advocates. Facebook 101. Agenda. Why use Facebook? Outreach Methods Measuring Success Advertising on Facebook Keep In Touch. Why Use Facebook?. Facebook is a social network connecting communities

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Social Media for Health Advocates

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  1. Social Media for Health Advocates Facebook 101

  2. Agenda • Why use Facebook? • Outreach Methods • Measuring Success • Advertising on Facebook • Keep In Touch

  3. Why Use Facebook? • Facebook is a social network connecting communities • Businesses, organizations, campaigns and others use Facebook as a tool for outreach • Since Facebook is the most popular social network, maintaining an active and relevant presence here is important • Currently, there are over 1.15 billion monthly active users on Facebook

  4. Who uses Facebook? 67% Of all internet users have Facebook 86% Of Facebook users are 18-29 years old Facebook is one way to engage individuals you may not be able to reach in person Research from Pew Internet

  5. Outreach Methodology on Facebook

  6. Engage • Post regularly • Facebook algorithms decide what is relevant • Posting often encourages the algorithm to privilege your material • But be careful: Don’t over-share. The algorithm will punish pages that are perceived to be spamming their users Picture: http://blog.adespresso.com/facebook-promoted-posts/

  7. Engage • Be timely: What may be popular at lunch may be old news by dinner • Several free programs can help you determine what time is best for your organization to post, such as Post Planner Picture: http://www.postplanner.com/

  8. Engage • Create your target audience based on the content you post: • Promote your blog posts • Create memes to condense complex messaging points • Post relevant news articles that your followers should see • Non-relevant content will turn off those you want to reach • Don’t be afraid to take creative risks

  9. Respond • Don’t just go for “likes” • Encourage your followers to post their own thoughts • Respond to comments • Monitor closely so users stay positive and on topic

  10. Analyze • Measure your success • Facebook has a built-in analytics tool • Located in the “Insights” box in your Admin Panel • Measures likes • Percentage increase over time • Number of page views • Set goals & track them Picture: http://decisionstats.files.wordpress.com/2009/11/fba1.png http://blog.thefanmachine.com/en/2012/05/22/facebook-insights-for-pages-key-concepts/

  11. Promote • Don’t be all about yourself • Promote the work of other organizations you admire • Raise awareness about issues that intersect with yours • For example, if you work exclusively on health care, share some information about how DOMA may affect your demographic • Be one of the people • Use humor • Give shout outs

  12. Advertising • Advertising can help you reach the next level in effective social media • Facebook advertising tool could increase traffic to your page • Marketing firms with clients who’ve utilized Facebook ads reportedly saw an 18.5% increase in click through rates • Plans are varied and relatively cheap • Some only charge you for actual clicks • Advertising can be hit or miss • Pay close attention to your page’s insights so you are able to track the performance of each ad Picture: https://www.facebook.com/business/promoted-like?creative=24367199912&extra_1=58edfa08-5612-f009-bb0e-00002167d9f2&gclid=CIHVmuKtobkCFap7QgodlSsAyg

  13. Getting Started: Follow us on Facebook! www.facebook.com/together.invincible

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