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This workflow outlines the critical steps for launching media campaigns using MSN and MediaMind. Expect an estimated 8 to 15 working days for standard setups, with the potential for longer timelines for more complex formats. Key milestones include a kick-off call for confirmation, a final quality check by MSN, and ensuring all creative assets are locked at least 7 working days prior to the launch. Adhering to these timelines and requirements is essential for a bug-free launch and overall campaign success.
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MSN Custom format/HPTO work-flow 8 + working days Estimate 8 to 15 working days. Can be more for very complex and custom formats 2 working days 5 working day Agency/MSN confirm booking MSN FQC (Final Quality Check) MDMD QA/fix bugs with Creative agency MDMD receive MediaMind ad id + files from creative agency for Template and set-up check MDMD CSM Kick-off Call to confirm MSN booking details Creative lock Please be advised that the creative need to be locked 7 working days before launch in order to proceed to full testing on Mediamind and Microsoft side. The timing should be built into production build timelines. Without this in place we cannot guarantee a bug-free launch.