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Optimize Your Web Design Business Site:. 10 Tips On SEO (Search Engine Optimization) to Drive Traffic To Your Business. presented by seOverflow. Who Is seOverflow?. seOverflow is a search engine optimization and pay per click marketing company in Denver, CO.
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Optimize Your Web Design Business Site: 10 Tips On SEO (Search Engine Optimization) to Drive Traffic To Your Business presented by seOverflow
Who Is seOverflow? • seOverflow is a search engine optimization and pay per click marketing company in Denver, CO. • We specialize in offering solutions that enable web design companies, marketing consultants, and other solution providers to offer customized, innovative SEO services to their clients. • We are a Google Adwords Qualified Company, Yahoo Search Marketing Ambassadors, and SEMPO members.
Web Designers Need to Offer SEO • Most businesses assume their site will be ranked high on “The Google”. • When they are not showing up on the search engines they get frustrated with their web designers. • Customers who make more money (because they get search engine traffic) tend to stick around longer and refer more business. • Overall the competition is only getting tougher.
SEO From 30,000 Feet • On-page Optimization – research, planning and implementation. Anything and everything that can be controlled on the website. • Link Building (Off-page optimization) – the process of getting other websites to link to your website. Think of links as popularity votes.
Tip 2: Critical On-pageOptimization Components • Spiderability • Accessibility (Broken Links, W3C, File Size etc.) • Title Tags • H Tags • Keyword Prominence • Meta Tags • Image Optimization
Tip 3: Get More Effective Links From Your Clients • Make sure and get links from all client websites you design. • Use keywords from research as anchor text (e.g. instead of ‘Firm Name’ as anchor use ‘Denver Web Designers – Firm Name’).
Tip 4: Submit to CSS Galleries • Submit your website and your clients’ websites to CSS Galleries. • You can find a list of a ton of CSS Galleries here: • http://www.webgallerylist.com/ • Many offer ‘do follow’ links that count. • Submitting your clients’ sites indirectly helps your own site.
Tip 5: Submit Your Site to Niche Design Directories • Submit your website to ‘niche’ or ‘vertical’ web design directories which offer followed links without a link exchange. • Where possible, alternate link text and descriptions used in the directories. • http://www.webdesigners-directory.com (good) • http://www.designdir.net/ (good) • http://killersites.com (this site redirects)
Tip 6: Create Social Media Profiles • Create profiles and add your link on sites like Digg.com, LinkedIn.com, Twitter (nofollowed), web design forums etc. • Typically the more you participate in these social networks, the more powerful your link will become from internal linking.
Tip 7: Write And Distribute Content And Articles • Write an article and submit to sites such as ezinearticles.com. • Write a guest blog post for a popular blog, search for opportunities like ‘”Guest blog” + “web design”’. • Create a how-to article (something about Photoshop maybe) and distribute to site such as Instructables.com.
Tip 8: Join Orgs and Associations • Every Meetup.com group you join gives you a keyword rich text link from that profile. • Join BBB or Chamber of Commerce if link ops look good. • Sponsor events or charities and be sure and ask for a link back.
Tip 9: Submit Local Biz Info • Be sure to claim your local business listings on sites like Google Maps, Yahoo Local, BOTW Local, MSN. • Enhance your profile with photos, coupons, etc where possible. • Get clients to leave reviews on sites that accept local business reviews. • Check competitors reviews and ‘web pages’ for review and link ops.
Tip 10: SEO Your Flash Site • Having a Flash site doesn’t exclude you from being able to optimize. • Use SWFObject to embed Flash and make use of ‘noflash’ div for content. • Look into SWFAddress as well to create ‘separate’ urls for each ‘page’ of your Flash site.