MKT 421 genius Your World/mkt421genius.com

MKT 421 genius Your World/mkt421genius.com FOR MORE CLASSES VISIT www.mkt421genius.com

MKT 421 Entire Course (2 Sets) • This Tutorial contains 2 Different Sets of Papers for all Assignments • MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) • MKT 421 Week 1 Discussion Question 1 • MKT 421 Week 1 Discussion Question 2 • MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) • MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) • MKT 421 Week 2 Discussion Question 1 • MKT 421 Week 2 Discussion Question 2 • MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2

MKT 421 Final Exam Guide (New) • 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: • Sales management communications. • Integrated promotional marketing. • Sales promotion communications. • Integrated marketing communications. • 2 • When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):

MKT 421 Final Exam Guide 1 • 1) Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

MKT 421 Final Exam Guide 2 • 1) According to the text, marketing means: 2) Which of the following statements best describes the modern view of marketing?

MKT 421 Final Exam Guide 3 • 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) Which of the following statements best describes the modern view of marketing?

MKT 421 Final Exam Guide 4 • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds

MKT 421 Final Exam Guide 6 • 1) According to the text, marketing means:2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

MKT 421 Final Exam Guide 7 • 1) According to the text, marketing means: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) Which of the following statements best describes the modern view of marketing?

MKT 421 Final Exam Guide 9 • 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:2) Which of the following statements best describes the modern view of marketing?

MKT 421 Final Exam Guide 10 • 1) According to the text, marketing means: • 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds • they will make, is: • -macro dilemma.

MKT 421 Final Exam Guide All 10 Sets • MKT 421 Final Exam Guide 1 • MKT 421 Final Exam Guide 2 • MKT 421 Final Exam Guide 3 • MKT 421 Final Exam Guide 4 • MKT 421 Final Exam Guide 5 • MKT 421 Final Exam Guide 6 • MKT 421 Final Exam Guide 7 • MKT 421 Final Exam Guide 8 • MKT 421 Final Exam Guide 9 • MKT 421 Final Exam Guide 10

MKT 421 Week 1 Discussion Question 1 • Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

MKT 421 Week 1 Discussion Question 2 • Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

MKT 421 Week 1 Individual Assignment Defining Marketing • Resource: University Library • Write a 700- to 1,050-word paper in which you define marketing. • Include in your paper your personal definition of marketing and • definitions from two different sources. Based on these definitions, • explain the importance of marketing in organizational success. • Provide at least three examples from the business world to • support your explanation. Properly cite sources used in the • paper. • Format your paper consistent with APA guidelines.

MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) • This tutorial contains 2 different papers • Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: • Identify a brand about which you are passionate. • Explain a minimum of three reasons why you are passionate about this brand. • Respond to the following questions: • Is the company successful

MKT 421 Week 2 Discussion Question 1 • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

MKT 421 Week 2 Discussion Question 2 • What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) • This Tutorial contains 2 Different PPT • Select a company currently experiencing marketing changes.Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: • · Each of the four P's should be addressed on its own slide. • · The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.

MKT 421 Week 2 Individual Assignment Marketing Mix • Resources: University Library, Internet • Write a 1,400- to 1,750-word paper in which you describe the • elements of the marketing mix (product, place, price, and • promotion). In addition, select an organization with which you are • familiar and describe how each one of the four elements of the • marketing mix affects the development of the organization’s • marketing strategy and tactics. Describe how each element is • implemented. Specifically identify your selected organization and

MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) • This Tutorial contains 2 Different Papers • Write a 750- to 1000-word paper that does the following: • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch • Identifies 3 to 4 companies you want to work for, and an explanation as to why • Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 • Resources: University Library, Internet • Create a new product or service for an existing organization. This • product or service will be the basis for your Marketing Plan • Paper. Obtain your instructor’s approval of your product or • service before beginning this project. • Write a 1,400- to 1,750-word paper to include the following: • • An overview of the existing organization • • A description of the new product or service • • An explanation of the importance of marketing to your

MKT 421 Week 3 Discussion Question 1 • Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

MKT 421 Week 3 Discussion Question 2 • Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

MKT 421 Week 3 Individual Assignment Marketing Research Paper • Resources: University Library, Kudler Fine Foods Virtual • Organization • Use the Virtual Organization link on the student website to • access additional company information on Kudler Fine Foods. • Write a 1,050- to 1,400-word paper in which you justify the • importance of marketing research in the development of Kudler • Fine Food’s marketing strategy and tactics, and identify the areas • where additional market research is needed. Analyze the • importance of competitive intelligence and analysis in regards to • the development of Kudler Fine Food’s marketing strategy and

MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) • This tutorial contains 2 different papers • Review "perceptual mapping" located on the Week 2 ERR page. • Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. • Select an industry with many competitors. • Select two key variables that segment the competition. • Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 • Resources: University Library, Internet • Use the product or service you selected for your Marketing Plan: • Phase I Paper. • Write a 1,400- to 1,750-word paper in which you address the • following: • • Identify the segmentation criteria that will affect your target • market selection. Identify your target market. • • Describe the organizational buyers and consumers of your • product or service and the factors that influence their • purchasing decisions. Discuss how these factors will affect • your marketing strategy.

MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New) • This tutorial contains 2 different papers • Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course. • Obtain your instructor's approval of your product or service before beginning this project. • Write a 2,800- to 3,500-word paper that includes the following: • An overview of the organization • A description of the product or service

MKT 421 Week 4 Discussion Question 1 • What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

MKT 421 Week 4 Discussion Question 2 • What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers) • This Tutorial contains 2 Different Papers • Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: • A description of blue ocean strategy and its importance • A product or service that might be considered a blue ocean move and why • An alternative red ocean move for the same product or service along with the pros and cons of that strategy • Format your paper consistent with APA guidelines.

MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation • Resources: Using Perceptual Maps in Marketing simulation • Complete the simulation, Using Perceptual Maps in Marketing, • located on the student website. • Write a 1,050- to 1,450-word summary in which you address the • following: • For each of the three major phases in the simulation

MKT 421 Week 4 Team Assignment Marketing Plan Phase 3 • Resources: University Library, Internet • Use the product or service you selected for your Marketing Plan: • Phase I Paper. • Write a 1,400- to 1,750-word paper to include the following • information: • • Describe the attributes of your product or service in detail. • • Describe the pace at which your product will move through • the product life cycle and the factors that will affect its • movement. How will the product life cycle affect the

MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper (2 Papers) (New) • This tutorial contains 2 different papers • Use the product and organization you identified in your Week 3 Strategy and Positioning Paper. • Write a 1,500- to 2,000- word paper that includes: • A detailed description of the features of your product or service including how it solves the needs of your target market • A description of how your marketing efforts will change with each phase in the product life cycle • The packaging you will use for your product or service

MKT 421 Week 5 Discussion Question 1 • Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.

MKT 421 Week 5 Discussion Question 2 • You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

MKT 421 Week 5 Individual Assignment Environmental Factors • Resources: University Library, Internet • Select an organization with which you are familiar that conducts • both domestic and global marketing. • Write a 1,050- to 1,400-word paper in which you identify the • environmental factors that affect global and domestic marketing • decisions. Address the following as they relate to the • organization’s marketing decisions:

MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New) • tutorial contains two sets of Paper • Select an industry. • Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.

MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets) (NEW) • This tutorial contains two sets of Paper and Presentation • Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan. • Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following: • Your promotional strategy for your product or service, including how

MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation • Resources: University Library, Internet • Use the Marketing Plan Outline listed on the student website as a • guide. • Write a 6,300- to 7,000-word paper integrating your previous • Learning Team assignments into a final Marketing Plan Paper. In • addition, address the following information in your paper: • • Identify the appropriate place and promotional strategy that

MKT 421 genius Your World/mkt421genius.com FOR MORE CLASSES VISIT www.mkt421genius.com

MKT 421 genius Your World/mkt421genius.com