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Social Marketing Opportunities

Social Marketing Opportunities. Pacific NW forests. “Forests are the lungs of our land, purifying the air and giving fresh strength to our people.” -- Franklin Delano Roosevelt. NNRG exists because healthy working forests are essential to our world.

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Social Marketing Opportunities

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  1. Social Marketing Opportunities

  2. Pacific NW forests... “Forests are the lungs of our land, purifying the air and giving fresh strength to our people.” --Franklin Delano Roosevelt

  3. NNRG exists because healthy working forests are essential to our world. Our mission is to use the marketplace to restore forests and local economies Our mission

  4. Increase the number of acres certified under the Forest Stewardship Council certification system Provide the tools and information that landowners need to sustainably manage their forest Improve the economics of sustainable forest management by building market opportunities Our goals

  5. Small forest land owners • Ecosystem Benefits • Fish and wildlife habitat • Clean air and water • Biodiversity • Food and fiber “Unless someone like you cares a whole awful lot, Nothing is going to get better. It’s not.” --Dr. Seuss, “The Lorax”

  6. Small forest land owners • Economic Benefits • 30% of WA’s timber harvest • Entrepreneurial • Underutilized resource Maya Pearl, youngest forester at Highgrove Forest, Grays Harbor County, Washington

  7. Goals for Social Media • Raise our profile • Publicize thought leadership • Increase our membership • Currently, 175 members • 160,000 acres • Raise money • Foundations • Government agencies • Individuals

  8. Project ideas for Social Media • Promote fundraising and community event on May 10th • Generate buzz around successes: • Grant awards • New certifications • New partnerships • Build a recruitment campaign to reach potential new members (forest landowners) for our certification program • Generate buzz around opinion pieces published in local media outlets, blogs

  9. Contact info: Dan Stonington Executive Director dan@nnrg.org 206-715-2368

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