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BUSINESS, GOVERNMENT AND SOCIETY

BUSINESS, GOVERNMENT AND SOCIETY. PROFESSOR ROSS GITTELL DEPARTMENT OF MANAGEMENT. BG&S: AN INTRODUCTION. (1) I ssues and topics (2) Course objectives (3) General framework (4) Course syllabus (5) Requirements. RELEVANCE OF BG&S ISSUES TO CORPORATE MANAGEMENT.

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BUSINESS, GOVERNMENT AND SOCIETY

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  1. BUSINESS, GOVERNMENT AND SOCIETY PROFESSOR ROSS GITTELL DEPARTMENT OF MANAGEMENT

  2. BG&S: AN INTRODUCTION • (1) Issues and topics • (2) Course objectives • (3) General framework • (4) Course syllabus • (5) Requirements

  3. RELEVANCE OF BG&S ISSUES TO CORPORATE MANAGEMENT • BG&S -- management in the context of government policy and economic, social, political and technological trends that strongly affect corporate profitability • The “non-market” issues have increasing importance and influence on corporate management and profitability • This is true in the international, national, state and local arenas

  4. COURSE OBJECTIVES • (1) Exposure to range of BG&S issues • (2) Guidance on managerial decision making in the context of “larger” government policy and social issues • (3) Introduction to economic and political theories which can inform practice

  5. COURSE METHODOLOGY • Classroom discussion • Instructor presentation • Case studies • Group projects • Individual assignments • all intended to have students gain practice and experience in the strategic management of non-market issues

  6. BG&S GENERAL FRAMEWORK • Need To Integrate The Management Of Market And Non-Market Issues • MARKET • *CORPORATE MANAGER* • NON-MARKET

  7. HIGHLIGHTS OF BG&SFRAMEWORK • Dynamic and interactive nature of the non-market and the market • Variety of ways that the non-market affects the market • Managers can affect the non-market to enhance corporate profitability

  8. CRITICAL ELEMENTS OF THE NONMARKET-MARKET NEXUS • Private collective action groups • Government agencies & public policy • Demographic, technological & social trends • Ethics & values • Strategic position of corps in non-market • The media and the Internet

  9. PRIVATE COLLECTIVE ACTION GROUPS • Examples include -- NRA, AARP, TEAMSTERS, NAM, AMA, ENVIRONMENTAL DEFENSE FUND, PACS • Have strong direct and in-direct influence on the non-market environment and corporate actions • Indirect influence through their affect on : (a) public policies (b) the media

  10. GOVERNMENT AND PUBLIC POLICIES • Public policy and government officials are strongly influenced by: • market/economic conditions • social and demographic trends • technological change • collective action groups • corporate behavior • the Internet and media

  11. GOVERNMENT AND PUBLIC POLICIES • Institutional Arenas (ia’s) decision making “bodies” that influence the non-market • executive branch of government (President, Governors, Mayors) • legislatures • government agencies and departments • courts • the media & the Internet

  12. DEMOGRAPHIC,TECHNOLOGICAL & SOCIAL TRENDS • A few of the major trends include: • the aging of the US population • 2-parents working, single-parent & gay families • the rapid increase in the use of the Internet • the globalization of industry and society • Trends are affected by: • the media and marketing • by science and industry through the development of new technologies

  13. CORPORATE ETHICS • Strongly influenced by societal values and collective notions of legitimacy • Most visible in corporate hiring (e.g.,workers of different race/gender/ability), sales practices (e.g., Adam’s Mark Hotel) and advertising • Individual corporate ethical practices are influenced strongly by the values and actions of senior management and major shareholders

  14. THE MEDIA & THE INTERNET • Many non-market issues are of high interest to public & therefore the media (e.g., FOX network) • Strong influence of media and Internet on critical elements of the non-market (e.g., social trends, govt policy, effectiveness of pvt collective action) • Virtually immediate “Exposure” on non-market issues as they occur (e.g., the safety of SUVs) • Strategic management of non-market issues requires constant attention & rapid response • The media & Internet are important to monitor and effectively utilize --as “threat” and “tool”

  15. In Class Exercise • Describe a current non-market issue • Identify • Actors and their stake on the issue • Institutional arenas • Recommend a non-market Strategy for a particular actor • Predict “outcome”

  16. COURSE SYLLABUS AND REQUIREMENTS * Core topics and course organization * Individual and group projects * Midterm and final exam

  17. Group Assignments • Eight groups • Work together on two projects & in-class exercises • Assignment to prepare for Thursday • Group exercise today

  18. Case Discussion • (1) Describe the Non-Market Issue • (2) Identify • Actors (present & prospective future) and their Stake (on the issue) • Institutional arenas • (3) Recommend a non-market Strategy for a lead actor • (4) Predict outcome, -- response of institutional arena(s)

  19. Case “Assignment • NH School Funding --Group 1 • FOX network --Group 2 • Adam’s Mark Hotel--Group 3 • Boeing Strike -- Groups 4,5 • SUV Safety -- Groups 6,7 • Gun Control --Group 8

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