Social Computing in the Enterprise Enabling Communities with SharePoint Technologies

1. Social Computing in the EnterpriseEnabling Communities with SharePoint Technologies WeiWang Consultant Microsoft Corporation

2. Agenda • Social computing trends • Value to the enterprise • Microsoft’s approach • Next steps

3. What’s the role of Social Computing in your organization?

4. Web 2.0 enables emergence of Social Computing Wikis Aggregators Blogs Folksonomy Basic tenets of Social Computing: • Innovation is moving from a top-down to bottom-up model • Value is shifting from ownership to experiences • Power is moving from institutions to communities1 Participation Pagerank Social Software XFN Collaboration Recommendation FOAF Sharing Videocasting IM Design Podcasting Audio Joy of Use VC User Centered Convergence Widgets Six Degrees Perpetual Beta Usability Simplicity Video REST Remixability Ruby on Rails XML UMTS RSS Web Standards Atom The Long Tail SVG Trust Standardization Microformats Accessibility Economy Pay Per Click SEO • "Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform." 2 • - Tim O’Reilly, O’Reilly Media President & CEO XHTML OpenID Browser Affiliation SOAP Semantic Data Driven CSS Syndication Mobility OpenAPIs Modularity AJAX Web 2.0/Social Computing Characterizations • 1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 2006 • 2 Source: December 2006, “Web 2.0 Compact Definition: Trying Again”

5. Social Computing is the next wave of collaboration 1st Wave 3rdWave: Social Computing 2nd Wave • “Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world. Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms that have successfully taken the first steps.”1 • - Forrester Research • 1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 2006

6. What Analysts Are Saying • “To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists.” 1 “Enterprise social software provides an open and freeform environment that (1) stimulates large-scale participation through informal interactions, and (2) aggregates these interactions into an emergent structure that reflects the collective attitudes, dispositions and knowledge of the participants.” 2 “Executives say they are investing in Web 2.0 to communicate with customers and business partners and to encourage collaboration inside the company.” 3 1 Source: Forrester Research, Inc. “How Networks Erode Institutional Power, And What to Do About It” , February 2006 2 Source: Gartner Presentation, “Wikis and Social Software: How to Create and Harvest Value from Informal People Networks” by Nikos Drakos, March 19-1, 2007 3 Source: McKinsey & Company, “How Businesses are Using Web 2.0”, 2007

7. Organizations embracing Social Computing • “Because many business teams are increasingly global, business and IT leaders must pay close attention to technology support that enables virtual closeness.”1 • - David Furlonger, Gartner Managing Vice President Base: 106 CIOs at firms using at least one of six Web 2.0 technologies (multiple responses accepted) 1 Source: Gartner, Inc., “Teamwork and Decentralized Decisions Critical in a Flat-World Marketplace” by David Furlonger, April 2007 ,2 Source: December 2006, United States CIO Confidence Poll Online Survey

8. Employees are bringing these tools to the workplace Base: IT decision-makers at US firms with 500 or more employees using Web 2.0 technologies “Blogging is a great option, for users can search blogs using keywords, and sharing firmwide intellectual property and collaborating with colleagues. It’s better than using e-mail because we can archive and retrieve all the posted ideas and information for later use.” 2 - Tom Baldwin, Sheppard Mullin Chief Knowledge Officer 1 Source: May 2007, North American Enterprise Web 2.0 Online Survey revision 2 Source: Sheppard Mullin Case study, http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=201199

9. Harness the power of your network using Social Computing tools

10. Challenges companies face for adopting Social Computing

11. Business Productivity InfrastructureSocial Computing Tools Integrated by Design Unified Communications And Collaboration Business Intelligence Enterprise Content Management Website and Security Framework Business Data Catalog Open XML File Formats Extensible UI Workflow Search Secured, Well-Managed Infrastructure Secured, Well-Managed Core Infrastructure Secured, Well-Managed Core Infrastructure

12. Harness the power of your networkSocial Computing tools delivered in a secure, managed, and compliant infrastructure

13. Harness the power of your networkSocial Computing tools delivered in a secure, managed, and compliant infrastructure

14. Promote expertise and build communities within your organization Name and title automatic Presence shown Permission settings Optional self description In Common connections between viewer and Jesse Tags in Details: Clicking will return people with the same tag value, grouped by social distance Latest blog post shown- up to max of 3 Communities Jesse belongs to: Membership distribution lists and workspaces (SharePoint sites) Can be internal and/or external links Shared documents from SharePoint sites Jesse belongs to List of colleagues by grouping

15. Extend communities outside the firewall

16. Extend communities outside the firewall Communities of practice/Mentorship

17. Extend communities outside the firewallSupport/Training

18. Strengthen customer relationships

19. SharePoint’s Social Computing ecosystem • Users • Partners • Social Platform • Tools • Community

20. SummaryMicrosoft’s main differentiators • Integrated infrastructure reduces cost and complexity and improves privacy and security • Familiar user interface and contextual availability drive increase in adoption • End users empowered while IT maintains control

21. Next Steps • Evaluate social computing needs in light of broader collaboration infrastructure • Read “Bringing Web 2.0 to the Enterprise with the 2007 Office System” for more details • Identify high-impact scenarios • Consider SharePoint social computing capabilities

22. Appendix

23. What the Press Are Saying “At Proctor & Gamble, the Enterprise 2.0 push is all about speed. The 140,000-employee company is rolling out Microsoft SharePoint and Office Communicator as well as Microsoft Windows Desktop Search company-wide…P&G’s goal is to make it easier for employees to connect to each other and to outsiders.” 1 “And though [corporate wikis] have been used by corporations for a few years, they’re making deeper inroads lately and gradually rewriting the rules of collaboration at companies as varied as…Microsoft.” 2 “Blogs and wikis in WSS 3.0 - I love them. …I think they’re an excellent way to disseminate information. If it’s done correctly, it can really reduce the number of meetings.” 3 -- TJ Doherty, owner of Chariot Enterprises 1 Source: February 2007 “Most Business Tech Pros Wary About Web 2.0 Tools In Business“ 2 Source: March 2007, “No Rest for the Wiki” 3 Source: May 2007, “MOSS Gathers Momentum”

24. “We’re conserving resources, making life easier for attorneys and staff, and offering the tools for greater responsiveness to our clients. This new intranet solution has been a real win for the firm.” Tom Baldwin, Chief Knowledge Officer, Sheppard Mullin Law firm increases functionality and reduces costs with new intranet • Worked with Microsoft® Gold Certified Partner XMLAW • More user friendly and relevant search • Personalized home pages with audience targeted news and events • Wikis and blogs for the freeform knowledge sharing • Cost savings of U.S.$1 million • Enhanced productivity • Greater responsiveness to clients • Increased reuse of firm knowledge • To deliver value, need a more effective search • Too much information on the intranet’s home page for any single user needs/wants • Users are requesting to share knowledge in unstructured way

25. “Wikis have generated a lot of interest from the faculty and they have been requesting that wikis be a tool that they can add to their sites for quite a while now... for content management because people identify with the wikis and the ability to edit the page.” – Derek Horton, student from a Major Academic Institution in New England College group create living knowledge base with the 2007 Microsoft Office System • Centralized portal • Personal sites created by students and staff • Blogs by students to broadcast information • Wikis for dynamic collaboration • Flow of information in lab groups is often disjointed and unsynchronized • Available solutions require costly customization and support • Flow of ideas and information impeded • Improve communication and collaboration • Improve information sharing • Preserve important data with the central document repository • Promote Web content publishing

26. Microsoft’s Social Computing features

27. Microsoft’s Social Computing features

28. Glossary

29. Functionality Screenshots

30. Functionality Screenshots WSS Core Functionality MOSS Core Functionality My Sites Expertise search Framework for Composite Applications & Mashups Rich people store Proactive people alerts Organizational charting Relationship search (social connections) In common connections Business data catalog Permission settings • Wikis • Blogs • Task list • Discussion forums • Announcements • Contacts • RSS feeds • Email alerts • Issue tracking • Project Tasks • Custom lists • Custom views of lists Community Functionality Tools Functionality • Community kit for SharePoint • SharePoint Designer 2007 • Popfly integration with SharePoint

31. Functionality Screenshots Announcements My Sites Task list Organizational charting Wikis Contacts Proactive people alerts Discussion forums RSS feeds Framework for Composite Applications & Mashups Project Tasks Email alerts Blogs Custom lists Rich people store Permission settings Issue tracking Custom views of lists Expertise search In common connections Relationship search (social connections) Business data catalog Community kit for SharePoint SharePoint Designer 2007 Popfly integration with SharePoint

32. Wikis: Collaborative Authoring

33. Blogs : Personal Publishing

34. My Site: Personal view RSS feeds Colleague Tracker Calendar schedule External web parts

35. My Site: Permission settings Can set different permission levels for Details in profile

36. Expertise search: locate people and experts RSS feeds to stay up to date on this result View results by social distance Refine by common properties

37. Community Kit for SharePoint 2.0 • CKS is a set of best practices, templates, Web Parts, tools, and source code that enables practically anyone to create a community website based on SharePoint technology for practically any group of people with a common interest • Launching week of June 18th at Enterprise 2.0 Conference • Includes: • Enhanced Blog Edition (beta) • Enhanced Wiki Edition • Corporate Intranet Edition • Internet/Extranet Edition • School Edition • Available to WSS/MOSS users but not supported by MS http://www.codeplex.com/CKS

38. CKS 2.0: Enhanced Blog Edition

39. Community Kit for SharePoint (CKS 2.0): Enhanced Wiki Edition

40. Community web parts for SharePoint Tag Cloud1 Custom Yahoo! weather search2 SharePoint Support for Gadgets 1 Source: http://wsssearch.com; site also has tag browser, social bookmarking web parts 2 Source: Dustin Miller, Microsoft MVP for WSS and President, SharePoint Experts 3 Source: http://blogs.msdn.com/sharepoint/archive/2007/05/15/chatterbox-persistent-chat-session-for-sharepoint.aspx Chatterbox3

41. Mashups: SharePoint-Popfly Integration

42. Partners EcosystemNewsgator Enterprise Server 2.0

43. Partners Ecosystem: Newsgator Social Sites (Tentative name)

44. DemoSocial Computing

46. © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 46