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Effective business communication hinges on adapting your attitude, understanding your audience, and crafting engaging messages. Adjust your mindset to transition from academic to business communication by researching and defining your purpose. Emphasize clarity and creativity in your initial drafts, utilizing visuals and metaphors to stimulate interest. Overhaul your originals for a fresh perspective, and ensure you connect with your audience's senses. Tailor your message to enhance engagement, catering to various demographics for maximum impact.
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Contents A Adjust Your Attitude U Unearth The Underlayer T Type Out Trippingly H Harness The Hues O Overhaul Your Originals R Reach Your Audience
#1 Adjust your Attitude From Academic From Academic Clip Art!!! To Business
The Brainstorm Research Analyze Audience Define The Purpose Focus !! • Primary • Secondary • Select Your Media or Medium
Lower Your Standards Build Momentum Fast First Draft Emphasize Your Ideas G L N P E P U Y O T T R I P I Y T Write it Quick! No Perfectionism Here!!
Harness The Hues Visually Harness Graphics, Charts and Stimulate Your Audience’s Visuals (Metaphorically Speaking) Connect
OverHaul Your Originals Let It Cool!! Now Is The Time For Perfection Give It A Fresh Look!!
Reach Your Audience • Appeal to the different senses • Know Your Audience 90% 96% 70% 50% 35% 15% 2006 2007 2008 2006 2007 2008 Understand Who You Are Talking To and Tailor Your Message To Enhance Their Interest