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Conduit Case Study

Conduit Case Study. Guy Malachi, Chief Geek, @guy. Oct 2010. What is Conduit?. 23 New Users Every Second. 170 Million Users 250,000 Publishers 1 Network. evolution. 2005 2006 2007 2008 2009 2010.

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Conduit Case Study

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  1. Conduit Case Study Guy Malachi, Chief Geek, @guy Oct 2010

  2. What is Conduit?

  3. 23 New Users Every Second 170 Million Users 250,000 Publishers 1 Network - confidential -

  4. evolution 2005 2006 2007 2008 2009 2010

  5. 1st year 2005 2006 2007 2008 2009 2010 • Conduit launches its SAAS platform (U.S Patent 7,529,766) • For the 1st time long tail publishers build components and offer them within a toolbar to their users • Following requests from the field Conduit offers community functionality, RSS & predefined components • Solution is localized to more than 30 languages

  6. 2nd year 2005 2006 2007 2008 2009 2010 • Cross platform solution IE & Firefox • Wider acceptance by long tail publishers growing the network of publishers • Release of an API • Power publisher develop their own unique components using the API

  7. 3rd year 2005 2006 2007 2008 2009 2010 • Conduit sign with Google and offers the Google search through its search box component • Adoption of Conduit by light house companies joining the network of publishers • Conduit provides better integration with web sites using dynamic XML feeds • Conduit becomes profitable

  8. 4th year 2005 2006 2007 2008 2009 2010 • Conduit offers a reward program and pay back to publishers • Conduit launches analytics as a standard part of its platform. • Organizations join Conduit and offer internal community toolbars. • Every vertical now has presence in the Conduit network. • Conduit open its US office in the silicon valley

  9. 5th year 2005 2006 2007 2008 2009 2010 • Conduit enhance the cross platform solution and offers support in Safari • Marketplace is launched and publishers can share their components in an indirect manner • Publishers enrich their toolbar with components of other publishers • Users add additional components directly from within the MP and from web sites they visit.

  10. 6th year 2005 2006 2007 2008 2009 2010 • Support Google Chrome • Offer standalone apps • Users can install a standalone component • Publishers can distribute their apps • Monetized Apps create additional revenue streams for both Conduit and publishers in the Conduit Network • 150 employees and growing with offices in San Francisco, Tel Aviv, London, Germany

  11. Banners Module http://bit.ly/kenticomodule

  12. Future Plans for Kentico Complete migration of all existing CMS platforms currently in use to a unified Kentico solution. Conduit Blog Conduit Forums Conduit Expert Program

  13. Guy Malachi, Chief Geek • guy@conduit.com • Twitter: @guy

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