1 / 22

Branding – What’s the Message?

Branding – What’s the Message?. Overview. Branding : burning an image into the consumer’s mind. Logos and Images Slogans Mascots Spokespeople – endorsements Voices Strategic Partnerships Use of special guest appearances. General Rules for a Successful Logo. It is usually:

carla-wong
Télécharger la présentation

Branding – What’s the Message?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Branding – What’s the Message?

  2. Overview • Branding: burning an image into the consumer’s mind. • Logos and Images • Slogans • Mascots • Spokespeople – endorsements • Voices • Strategic Partnerships • Use of special guest appearances

  3. General Rules for a Successful Logo • It is usually: • very simple in design (simple drawing or symbol is used) • easy to understand, even at a distance • one or two colors • presented in a simple way and is easy to read

  4. LogoDesignGuru.com • Symbol that represents a product or company. • Can benefit the company. • Represents a company's personality and worth.   • Its uniqueness provides a great advantage to your product if it is recognizable (vs. competition) • Pepsi logo no longer needs to be accompanied by its name; the symbol says it all.

  5. Logo Quiz

  6. More…

  7. Other Logos • Can you name some other recognizable logos? • Why are some easier to remember than others?

  8. Slogans or Taglines • When a brand’s advertising is: • Changed (America Runs on Dunkin) • Undergoes new thinking (I’m Lovin It) • Introducing new products or services (Moving Forward)

  9. Slogans Quiz 7 • Betcha can't eat just one • An American Revolution • Drivers wanted • Breakfast of champions • Born from jets • Just Do It • Ultimate Driving Machine

  10. More Slogans • Can you name other slogans? • Why are some so easy to remember?

  11. Mascots 5 • Why do some organizations have a mascot? • Advantages and disadvantages • Does HHS? • If you could change Hingham – what would it be and why? • Other schools and their meaning? Is it related to their identities? Brockton Boxers?

  12. Halftime • Best wishes for a wonderful day for all of you at HHS.

  13. Corporate Mascots

  14. More Mascots

  15. Other Mascots • Can you name other mascots used by companies or organizations? • Are they effective? Why or why not?

  16. Spokespeople/Endorsements • Why do businesses or organizations enlist individuals to serve as “official spokesperson” for them? • Create a positive association • Curt Schilling – Ford Motor Corp. (What words would you use to describe Schilling?) • Pepsi - Reggie Bush and Jeff Gordon • Revlon – Halle Berry • Michael Vick - Nike & Coca Cola (need to disassociate) • Can you name any others?

  17. Just think – if you lived here you’d be home right now.

  18. Voices • What’s the impact of specific voices on commercials? • Gene Hackman – Delta Airlines & Lowes • James Earl Jones – Verizon • Kate Walsh – Cadillac • Can you name any others where you know the voice, never see the person and they’re not named?

  19. Strategic Partnerships • Pepsi & NFL • Dunkin Donuts and NE Patriots • McDonalds and Disney • Nike and Apple here • Any local ones? Potential ones? Why? • Need to disassociate? (Ford and Firestone Tires)

  20. Special Guest Appearances • Who’s seen a famous person (musician, celebrity, athlete) somewhere and remember the person and location? • The location becomes part of the experience. • Who would you have suggested for the Grand Opening of Barnes and Nobles at Derby St. Shoppes? Why?

  21. Conclusion • Importance of building a brand identity. • Connecting, associating, communicating a message – a way of life – to an audience. • What is branding and why is branding important?

  22. Small Group Activity 20 minutes: Each group will create a “brand” for two local businesses by choosing a spokesperson/mascot, slogan and logo for: • Either Crowe Point Pizza or Atlantic Bagel AND a local business of your choice Be prepared to describe your decisions and specifically what message you’re sending to your audience. (Hint – start with your message first)

More Related