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Art Nouveau and Modernism: Presenting Nature and Style in Graphic Design

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  1. 05 IAT 102 Graphic Design

  2. 05 Art Nouveau Modernism and New Typography How to present?

  3. Art Nouveau: Nature + Style

  4. Germany: Van de Velde’s famous Tropon Ad ( c.1895 A.D)

  5. Czech Republic: Bieres de la Meuse (1897 A.D.) Alphonse Mucha

  6. Job Cigarette Girl (1897 A.D.) Alphonse Mucha

  7. Bicycle Ad (1897 A.D.) Alphonse Mucha

  8. Sarah Bernhardt in Gismonda (1894), La Tosca (1897)+ La Samaritaine (1899)Alphonse Mucha

  9. Playing Card Design (c.1900 A.D.) Alphonse Mucha

  10. Princess Hyacinth – theatre poster (1910 A.D.) Alphonse Mucha

  11. Germany: The Kiss (1898 A.D.) Peter Behrens

  12. Modernism and New Typography

  13. Russian Suprematism - Malevich: Aeroplane Flying (Russia) 1915

  14. Malevich: The Black Square, 1913

  15. Mondrian (NL, De Stijl): Composition With Gray And Light Brown, 1918

  16. Mondrian (NL, De Stijl): Composition with Red Blue and Yellow, 1930

  17. El Lissitzky (Russia, Constructivism): Catalog cover

  18. Constructivism: • originated in Russia, 1921 • no more “Art for Art’s sake” (l’art pour l’art) • industrial design, graphic design, poster, books • many links to De Stijl (NL), Bauhaus (Germany), Dada (Switzerland / Germany) • geometric shapes, mathematic proportions • functional, no ornaments

  19. El Lissitzky (Russia, Constructivism): Poem, 1923

  20. El Lissitzky (Russia, Constructivism): Poem, 1923

  21. El Lissitzky (Russia, Constructivism): The Isms of Art, 1924

  22. El Lissitzky (Russia, Constructivism): "Beat the Whites with the Red Wedge" (1919)

  23. El Lissitzky (Russia, Constructivism): Advertisment for Pelikan, Ink

  24. Typographische Mitteilungen, 1915

  25. Jan Tschichold (Germany): Typographische Mitteilungen, 1925

  26. Jan Tschichold (Germany): Elementary Typography

  27. Jan Tschichold (Germany): The New Typography, 1928

  28. Jan Tschichold (Germany)

  29. Jan Tschichold (Germany), late works: traditional typography, humanist tradition

  30. 1928 Tschichold New Typography 50-60ies Ruder White Space 1961 Muller-Brockmann The Grid

  31. Presentation: • Lecture (June 9th): • Bring one PPT on a USB stick • containing ALL your documents • 10 groups will present in lecture • randomly chosen • Lab (June 8-9th) • Bring one PPT on a USB stick • containing ALL your documents • Everybody else will present in labs • Submit all your printed documents in labs • (even if you presented in lecture) • PRINT YOUR DOCUMENTS ON TIME !!!

  32. Presentation criteria (5 marks) • speak loud and clear, face the audience • keep time (3 min) • documents • powerpoint, submitted copies • your explanations • about process, connotations, design • your use of design language

  33. Project grading criteria (15 marks): • General Design (Creativity, Connotations, Process) • Logo Design • (Use of colour, figure-ground-composition) • Layout Design • (Typography, Integration of Information and Logo) • Consistency • (Choices of font, colour, graphic elements: how consistent is their application on different the products)

  34. Announcements: Extended Office Hours TODAY: 9:30 – 11:30, BLENZ at the Mezzanine Level

  35. fin

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