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Managed Campaign Services

carrie avatar
carrie
12 diapositives · 270 Views · Jul 12, 2014

Achieve effective marketing with Managed Campaign Services that deliver targeted campaigns across multiple channels including email, mobile messaging, and personalized print. Our data-driven approach assists marketers in identifying customer behaviors, segmenting the market, and determining the most effective communication strategies. Benefit from increased response rates, reduced costs, and measurable ROI through improved targeting. Learn how our successful campaigns have already transformed organizations in education, beauty, finance, and more.

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Managed Campaign Services
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  1. Managed Campaign Services Date

  2. The New Direct Marketing The objective has not changed: “Find out which customers need what, and deliver it to them”

  3. Managed Campaign Services • Delivers targeted marketing campaigns across channels including e-mail, the internet, mobile messaging and personalized print • A data-driven process that enables marketers to develop, test, implement, measure, and modify customized programs and strategies

  4. Our Approach • Identify and gather data about customers and prospects • Transform data into accessible marketing information • Apply statistics to analyze behavior and isolate market segments • Score and rank consumers in terms of predictability • Determine: • Who to communicate with • Which customers are most likely to take action • What message is most effective for each group

  5. The Most Effective Marketers Leverage Data Highly effective companies are much more likely to report strengths in data analytics and measurement

  6. The Process

  7. Benefits Increase response rates by leveraging data Determine where and how to most effectively market Minimize campaign time-to-market Reduce costs with efficiency and more effective targeting Achieve measureable return on marketing investment

  8. Proven in Several Markets Cosmetics/Beauty Medical Products/Solutions Financial Services Repair Services Automotive Retail Performing Arts Education/Fundraising Construction

  9. Case Study: Education • BUSINESS ISSUE • Previous alumni campaigns based on telemarketing and a blanket mail out of 30,000 traditional, non-personalized brochures. Response rates in the 2% range, and had never exceeded 6% • WHAT OUR CAMPAIGNSERVICES DID • Classification of alumni into segments to better focus campaign offers and messages • Variance analysis to predict response and prioritize targets • Automated campaign execution including segment messaging, personalized images, direct mail, PURLs, email and letters based on response • RESULTS • Within three weeks, $175,000 had been received • In 60 days, membership had increased by 13% • School’s costs cut by 33% • Final sales to cost atio: 36 to 1, more than triple the best return in the school’s history, and ten times the previous average

  10. Why XXX and Kodak? XXX • Helping retailers, colleges and universities, non-profits, commercial and financial companies disseminate their products and messages for over seventy years • Experts in project management, print, direct mail, and on-demand fulfillment Kodak MarketMoverSolutions • Trained analysts specializing in data analytics, marketing sciences, and support services • Proven campaign management technology that delivers secure, automated multi-channel execution

  11. Questions to Consider • How do you target specific demographics? • Do you know your most profitable demographics? • Do you know who responds to your offers? • Which of your previous marketing offers have worked best? • Have you achieved your marketing objectives?

  12. Next Steps • 1-2 hour idea/whiteboard session • XXX and Kodak with your key stakeholders • Discuss preliminary data analysis or proof project