1 / 14

Exploring Social Media: Opportunities, Challenges, and Effective Strategies

This comprehensive examination of social media by Dr. Vincent F. Filak delves into its definition, usage trends, and its dual nature—both possibilities and pitfalls. Social media offers user-friendly digital platforms for communication, as evidenced by growth in user engagement, with significant time spent on sites like Facebook and Twitter. It highlights key strategies for effective tweeting, the importance of audience awareness, and the challenges that arise, such as managing one’s online identity and navigating negative consequences.

carson
Télécharger la présentation

Exploring Social Media: Opportunities, Challenges, and Effective Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media and You: The Possibilities, Pitfalls and Promise of the “Like,” the Post and the Tweet Vincent F. Filak, Ph.D. Associate Professor, UW-Oshkosh

  2. Social media defined • Social media refers to websites, tools and other digital approaches to information sharing among and within social groups • Social media are more user-friendly, scalable and adaptable to the whims of users than are traditional media

  3. Social Media Usage • Internet users spent 22.7 percent of their time on social networking sites in 2010, up from 15.8 percent in 2009 • Users spend time upwards of six hours per month on Facebook, with Twitter, Blogger and other sites getting heavy usage as well • Surveys suggest this trend will continue upward Source: Nielsen Group

  4. Tools You Can Use • Reacting Tools • Comments • “Likes” and “Diggs” • Social Networking Sites • Facebook • LinkedIn • Microblogging • Twitter • Tumblr

  5. Tips for Tweeting • Tip 1: Spelling and grammar count

  6. Tips for Tweeting • Tip 2: Know the Rules

  7. Tips for Tweeting • Tip 3: Tweet to be Read Bad Tweet: MKEPD, SHDPT, TSA confirm 3rw crash d/t 4I snow & MKE apt to close @ appx. 5pm; I94, 41, 45 +1h TT d/t weather crashes Better Tweet: Authorities say Milwaukee airport has 3 runway crashes due to snow & will close by 5pm; highways slowed by crashes too

  8. Tips for Tweeting • Tip 4: Tweet for Your Audience

  9. Tips for Tweeting • Tip 5: Respond Promptly • Use DM and @ functions to respond to your readers • Offer them opportunities to contact you via other methods of communication (phone, email) • Speed is key

  10. Tips for Tweeting • Tip 6: Think

  11. The Dark Side of Social Media • Failure Goes Viral

  12. The Dark Side of Social Media • Heavy Workload

  13. The Dark Side of Social Media • New Playing Field

  14. The Dark Side of Social Media • Identity Management

More Related