Social Media and You:

1. Social Media and You: The Possibilities, Pitfalls and Promise of the “Like,” the Post and the Tweet Vincent F. Filak, Ph.D. Associate Professor, UW-Oshkosh

2. Social media defined • Social media refers to websites, tools and other digital approaches to information sharing among and within social groups • Social media are more user-friendly, scalable and adaptable to the whims of users than are traditional media

3. Social Media Usage • Internet users spent 22.7 percent of their time on social networking sites in 2010, up from 15.8 percent in 2009 • Users spend time upwards of six hours per month on Facebook, with Twitter, Blogger and other sites getting heavy usage as well • Surveys suggest this trend will continue upward Source: Nielsen Group

4. Tools You Can Use • Reacting Tools • Comments • “Likes” and “Diggs” • Social Networking Sites • Facebook • LinkedIn • Microblogging • Twitter • Tumblr

5. Tips for Tweeting • Tip 1: Spelling and grammar count

6. Tips for Tweeting • Tip 2: Know the Rules

7. Tips for Tweeting • Tip 3: Tweet to be Read Bad Tweet: MKEPD, SHDPT, TSA confirm 3rw crash d/t 4I snow & MKE apt to close @ appx. 5pm; I94, 41, 45 +1h TT d/t weather crashes Better Tweet: Authorities say Milwaukee airport has 3 runway crashes due to snow & will close by 5pm; highways slowed by crashes too

8. Tips for Tweeting • Tip 4: Tweet for Your Audience

9. Tips for Tweeting • Tip 5: Respond Promptly • Use DM and @ functions to respond to your readers • Offer them opportunities to contact you via other methods of communication (phone, email) • Speed is key

10. Tips for Tweeting • Tip 6: Think

11. The Dark Side of Social Media • Failure Goes Viral

12. The Dark Side of Social Media • Heavy Workload

13. The Dark Side of Social Media • New Playing Field

14. The Dark Side of Social Media • Identity Management