Harnessing Social Media for Jail Network Engagement: Strategies and Insights

1. “Do You Tweet?”Social Media and Jails Large Jail Network MeetingAurora, CO USASept. 22-23, 2009 Connie Clem connie@cleminfostrategies.com

2. Social Media Means: • Users sharing content • Blog posts, comments, photos, articles, video, podcasts, etc. • Networking sites • Facebook (250 million) • LinkedIn (45 million) • Twitter (11% of Americans?) • LJN (200+ ?) Large Jail Network – September 2009

3. Worried? Large Jail Network – September 2009

4. Use Social Media to Keep Up With: • Colleagues and partners • Community: leaders, voters • Your staff • Potential new hires and volunteers • Detainees and supervisees Large Jail Network – September 2009

5. Colleagues Why? • News and information • Collaboration • Expertise sharing How? • LinkedIn • LJN / NIC Corrections Community • Twitter • GovLoop Large Jail Network – September 2009

6. Community Why? • Sharing achievements • Sharing safety alerts • Requesting input • Responding to concerns • Correcting misperceptions or errors • Recruiting staff Large Jail Network – September 2009

7. Community How? • Agency blog • Twitter • Facebook • YouTube • Wikipedia profile • Local media sites: use Google Alerts to track news media Large Jail Network – September 2009

8. Staff Why? • Connecting across sites and schedules • Sharing: • Intelligence • Security alerts • Training content • Policy • Social content (events, etc.) • Good news Large Jail Network – September 2009

9. Staff How? • In-house solutions • Private online solutions • Yammer • Twitter • Ning Large Jail Network – September 2009

10. New Hires & Volunteers Why? • Career and work history • Educational background • Friends • Affiliations and achievements • Anything iffy? Large Jail Network – September 2009

11. New Hires & Volunteers How? • Pipl.com • Search tools • search.twitter.com • Spokeo.com • FriendFeed • Direct search of Facebook, MySpace, LinkedIn . . . Large Jail Network – September 2009

12. Detainees/Offenders Why? • Identity • Family • Intelligence and supervision compliance • Friends and associates • Activities • Travel • Photos Large Jail Network – September 2009

13. Detainees/Offenders How? • Pipl.com • Spokeo • FriendFeed • Facebook, MySpace, YouTube, Flickr, etc. Large Jail Network – September 2009

14. “What happens in Vegas stays . . . on YouTube, Flickr, Twitter, and Facebook” - Erik Qualman Large Jail Network – September 2009

15. Facebook.com • Group page • Enlist “fans” • Multi-media sharing and dialogue Large Jail Network – September 2009

16. ACA on Facebook NAJIS Conference – Sept 16, 2009

17. LinkedIn.com • Personal profile = Online resume • Connect with colleagues • Join “Groups” • Professional interests • Organizations, businesses • Schools • Current and former employees Large Jail Network – September 2009

18. Tommy Norris on LinkedIn NAJIS Conference – Sept 16, 2009

19. Bexar County D.A. on LinkedIn NAJIS Conference – Sept 16, 2009

20. Twitter.com • Short posts • News moves fast • Create a personal or agency voice • “Follow” people who share good info • “Re-tweet” to pass along good items Large Jail Network – September 2009

21. NACo on Twitter Large Jail Network – September 2009

22. GovLoop.com • Online community created for government agency staff • Local, state, federal, and worldwide participants • Many interest groups Large Jail Network – September 2009

23. Govloop: Gov 2.0 Group Large Jail Network – September 2009

24. How To Start? • Involve all the right people. • Admin, public info, IT, HR, legal • Fit it to the agency’s mission. • Review tools, security options, and firewall issues. • Plan who will do it. • Consider special policy and planning issues for public info. Large Jail Network – September 2009

25. On the Public Side – • Learn one tool, then expand to others. • Be interesting! • Be casual, but professional. • Be responsive. • Use and re-use your content in Tweets, blog posts, web site, Facebook, etc. Large Jail Network – September 2009

26. Some Justice-Related Sites http://correctionalofficersafety.blogspot.com http://wijisgateway.org/ http://cops2point0.com http://www.realcostofprisons.org/blog/ LinkedIn groups – • NIEM, Corrections evidence-based practices, more . . . NAJIS Conference – Sept 16, 2009

27. For Further Reading • See collected items at http://delicious.com/ConnieInfo/SocialMediaGovernment • Use http://Technorati.com to find blogs with good value. Follow links to others. • Pentagon’s adoption of social media - http://www.govexec.com/story_page.cfm?articleid=43421&dcn=e_gvet • Crime tips in D.C. – “Can government be cool?” http://blogs.govexec.com/fedblog/2009/08/can_government_be_cool.php • “The Wiki Way To Plan” – social media tools for citizen engagement.” By Ellen Perlman | August 18, 2009. http://www.governing.com/column/wiki-way-plan • Video on social media impact, Erik Qualman. http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/ • Social media in hiring. May 20 2009, Jobvite (press release) http://www.earthtimes.org/articles/show/jobvite-social-recruitment-survey-companies,831809.shtml • Wikipedia’s index to social networking sites – http://en.wikipedia.org/wiki/List_of_social_networking_websites • Chris Brogan – http://www.chrisbrogan.com – everything social media Large Jail Network – September 2009

28. Thanks! Return survey & leave card to get the write-up. Find Me Online: connie@cleminfostrategies.com 303.242.6278 http://www.LinkedIn/In/ConnieClem http://Twitter.com/ConnieInfo http://cleminfostrategies.com Large Jail Network – September 2009

29. Large Jail Network – September 2009