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Is Social Media right for you?

Is Social Media right for you?. by Social Media Travelers www.SocialMediaTravelers.com. Facebook. Some Facebook Facts and Figures* MONTHLY ACTIVE USERS NOW TOTAL NEARLY 850 MILLION 250 MILLION PHOTOS ARE UPLOADED EVERY DAY 20% OF ALL PAGE VIEWS ON THE WEB ARE ON FACEBOOK

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Is Social Media right for you?

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  1. Is Social Media right for you? by Social Media Travelers www.SocialMediaTravelers.com

  2. Facebook Some Facebook Facts and Figures* • MONTHLY ACTIVE USERS NOW TOTAL NEARLY 850 MILLION • 250 MILLION PHOTOS ARE UPLOADED EVERY DAY • 20% OF ALL PAGE VIEWS ON THE WEB ARE ON FACEBOOK • 425 MILLION MOBILE USERS • 100 BILLION CONNECTIONS All facts and figures source: http://www.wisecowconsultants.com

  3. Facebook More Facebook Facts and Figures • ZYGNA’S GAMES REVENUE IS CURRENTLY 12% OF FACEBOOK’S TOTAL INCOME • 2.7 BILLION “LIKES” PER DAY • 57% OF USERS ARE FEMALE Link to Facebook infographic

  4. Twitter Some facts and figures to note about Twitter are: • THERE ARE OVER 465 MILLION ACCOUNTS • 175 MILLION TWEETS A DAY • 1 MILLION ACCOUNTS ARE ADDED TO TWITTER EVERY DAY

  5. Twitter More facts and figures to note about Twitter are: • TOP 3 COUNTRIES ON TWITTER ARE USA AT 107 MILLION, BRAZIL 33 MILLION AND JAPAN AT NEARLY 30 MILLION • BUSIEST EVENT IN TWITTER’S HISTORY IS NOW “CASTLE IN THE SKY” TV SCREENING 25,088 TWEETS PER SECOND (PREVIOUS RECORD WAS THE LAST MINUTES OF THE 2012 SUPERBOWL WITH 10,245 TWEETS PER SECOND). Link to Twitter infographic

  6. LinkedIn More facts and figures: • 2 NEW MEMBERS JOIN EVERY SECOND • USA LEADS MEMBERSHIP AT MORE THAN 57 MILLION, EUROPE HAS MORE THAN 34 MILLION MEMBERS • 60% OF ITS MEMBERS LIVE OUTSIDE THE USA • IN 2011 THERE WERE 4.2 BILLION PROFESSIONALLY ORIENTED SEARCHES ON THE LINKEDIN PLATFORM

  7. LinkedIn More facts and figures: • LINKEDIN NOW HAS OVER 2,116 EMPLOYEES (AT THE BEGINNING OF 2010 IT HAD ONLY 500) • THE FASTEST GROWING DEMOGRAPHICS ARE STUDENTS AND RECENT COLLEGE GRADUATES • REVENUES FOR 2011 REACHED $522 MILLION • LINKEDIN IS THE 36TH MOST VISITED WEBSITE IN THE WORLD Link to LinkedIn infographic

  8. YouTube Some facts and figures: • 3RD MOST VISITED WEBSITE ACCORDING TO ALEXA • 2 BILLION VIEWS PER DAY • IT HANDLES 10% OF THE INTERNET’S TRAFFIC • AVERAGE YOUTUBE USER SPENDS 900 SECONDS PER DAY

  9. YouTube Mome facts and figures: • 44% OF YOUTUBE’S USERS ARE AGED BETWEEN 12 AND 34 • OVER 829,000 VIDEOS ARE UPLOADED EVERY DAY • AVERAGE VIDEO DURATION IS 2 MINUTES 46 SECONDS Link to YouTube Infographic

  10. Pinterest Some more Pinterest Facts and Figures • DECEMBER OF 2011 PINTEREST BECAME ONE OF THE TOP 10 LARGEST SOCIAL NETWORKS WITH 11 MILLION VISITS PER WEEK • IN JANUARY IT WAS DRIVING MORE REFERRAL TRAFFIC TRAFFIC TO RETAILERS THAN LINKEDIN, YOUTUBE AND GOOGLE+ • OVER 10.4 MILLION REGISTERED USERS

  11. Pinterest Some more Pinterest Facts and Figures • NEARLY 12 MILLION MONTHLY UNIQUE VISTORS • MOST OF THE SITES USERS ARE FEMALE • 97% OF THE SITE’S FACEBOOK “LIKES” ARE BY FEMALES • IT IS THE FASTEST SITE IN HISTORY TO BREAK THROUGH THE 10 MILLION UNIQUE VISITOR MARK Link to Pinterest infographic

  12. Google+ Some Google+ Facts and Figures • IT WAS LAUNCHED ON JUNE 28, 2011 • GOOGLE+ REACHED 10 MILLION USERS BY JULY 14, 2011 • 67% OF GOOGLE+ USERS ARE MALE • GOOGLE “+1″ BUTTON IS SERVED MORE THAN 5 BILLION TIMES DAILY

  13. Google+ More Google+ Facts and Figures • IT IS GAINING 625,000 USERS PER DAY • IN LESS THAN ONE DAY THE GOOGLE+ IPHONE APP BECAME THE MOST POPULAR FREE APPLICATION IN THE APPLE APP STORE Link to Google+ Infographic

  14. Instagram Instagram Facts and Figures • FOUNDED IN MARCH 2010 WITH THE INITIAL NAME OF “BURBN” BY KEVIN SYSTROM AND MIKE KREIGER WITH THE $500,000 IN SEED FUNDING. IT WAS LAUNCHED IN THE APPLE “APP” STORE IN NOVEMBER OF 2010. IN FEBRUARY OF 2011 THEY RAISED AN ADDITIONAL $7 MILLION INCLUDING AN INVESTOR CALLED JACK DORSEY OF TWITTER FAME.

  15. Instagram Instagram Facts and Figures • INSTAGRAM REACHED THE MILESTONE OF 1 MILLION USERS IN DECEMBER 2010 (ONLY 9 MONTHS AFTER BEING FOUNDED AND ONLY 1 MONTH AFTER GOING LIVE IN THE APPLE “APP” STORE) • IN AUGUST 2011 INSTAGRAM USERS HAD UPLOADED 150 MILLION PHOTOS • 10 MILLION USERS WERE USING THE APP BY SEPTEMBER 2011

  16. Instagram Instagram Facts and Figures • VERSION 2.0 RELEASED INCLUDING HIGH RESOLUTION PHOTO CAPABILITY • THE RELEASE OF THE ANDROID APP VERSION SAW 1 MILLION DOWNLOADS IN 1 DAY! • APRIL 2012, INSTAGRAM REACHES THE NEW MILESTONE OF 30 MILLION USERS Link to Instragram infographic

  17. Facebook Marketing Plan • Fans/Followers • Leads • Prospects • Customers Facebook EmailMarketing

  18. Getting more fans The Standards The Less Traditional Facebook Ads / Offers / Boosted Posts

  19. Getting more fans • The Standards • Add Page URL to email signature • Include URL on business cards • Link Profile to Page • Email list with a reason to become fan (contest, discount, etc.) • Add Like Box to website

  20. Getting more fans • The Less Traditional • Add Like Box to a Thank You Page. • Engagement (photos!) • Webinars • Blog posts • Podcasts • Interviews • Videos

  21. Getting more fans Facebook Ads Offers Boosted Posts

  22. Getting Leads Timeline cover Facebook Ads / Offers / Boosted Posts

  23. Prospects and Customers Make a Facebook Marketing plan Find three lead generating strategies that work for your brand Systematize Email autoresponder campaign

  24. Social Media Travelers PaulinoBrener paulino@socialmediatravelers.com 612-234-5113

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