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Marketing Division

This agenda outlines the marketing division's performance metrics for Q2, focusing on incentive strategies and recruitment plans for both full-time and part-time agents. We highlight key performance indicators, including PFYP targets and growth rates compared to previous periods. The strategy aims to enhance agent productivity and establish recruitment initiatives to boost our workforce. Additionally, we discuss the impact of company events, such as anniversaries, on brand image and agent morale. The path forward will prioritize training and support for new agents to elevate overall performance.

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Marketing Division

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  1. Marketing Division Marketing Planning Dept. Chris Kuo

  2. Agenda Performance Introduction A Q2 Incentives B Recruitment Strategy C 1

  3. Performance introduction Premium & PFYP ( ) is percentage of Vietnamese Target Compared with 3rd WKM in 2009, increase 1.15Billion or 33% Compared with 1st~3rd WKM in 2009, increase 2.05Billion or 32%

  4. Performance introduction PFYP Trend 4.8B 3.6B 3.3B 3.3B 2.53B 1.8B 3

  5. Performance introduction Headcount 575SAS↑ Part-Time agents (IA): 3679 Total Agents: 5176 4

  6. Performance introduction Headcount Trend Part-Time Full-Time SM/Pre-BM 5

  7. Performance getting better 1 WKM 2010 2 WKM 2010 3WKM 2010 21% 11% 17% 1.8M 1.1M 2.2M 0.3M 0.2M 0.3M Performance introduction Productive Productive Full-time agents 1~13 WKM 2009 Attain Quota % 24% Avg. PFYP 2.0 M part-time agents Avg. PFYP 0.5M 4

  8. Agenda Performance Introduction A Q2 Incentives B Recruitment Strategy C 1

  9. 2010 Target PFYP:99B Full time: 2303 Part time:7916 Recruit Qualified Agent Improve Production (PFYP) Purpose for Q2 Incentives Current Performance: PFYP:8.4 B (8.5%) Full time:1497 (65%) Part time: 5176 (66%)

  10. Q2 4~6 WKM Q3: 7~9 WKM Q2 Incentives for PFYP • Region Competition (4-5 WKM) Enhance strong performance • 2nd year anniversary • Party in 7 WKM • Agents invite VIP customers to our party! • Build up a positive company image! • Show our development in Vietnam • More opportunities in the future.

  11. Q2 4~6 WKM Q3: 7~9 WKM Q2 Incentives for PFYP • Travel Incentives (4-9 WKM) • Singapore trip • Encourage PFYP and recruitment. Bonus PFYP from: Start earlyEarly bird gets the worms: The earlier agent attain the target, the easier to win the trip. Recruitment Help IA/AS promote to SAS

  12. Support BDO BM Support Agents Incentives for BDO Improve BDO profession • Help Branch PFYP • Train new agents promote to SAS • Enhance recruit new IA • Branch performance links to BDO incentives Revise 能夠將商品做搭配協調 讓顧客達到滿足 20

  13. Agenda Performance Introduction A Q2 Incentives B Recruitment Strategy C 1

  14. New Agents Trend (AS+IA) Lunar New Year Effect in 2nd wkm Change Compensation Rule → Cancel New AS in HCM/HN → training allowance is based PFYP for others 3

  15. Focus on recruiting IA • Training: Emphasize on recruitment benefits. • Management: • Regions plan monthly OPP and CIW • Set up Target: ex. SM recruit 3 IA • Motivation: Develop good agents to promote • SMBM Higher Position 3

  16. Help IA to improve performance Focus on the IA’s 1st month • Training completely • Professional knowledge • SM come with IA to visit customers • Help IA improve sales skills • IA will be more confident • IA back to branch weekly •  strengthen the connection to company • Target: Promote to SAS in 3 months • introduction of advantages of full time • More salary and future career development 讓顧客達到滿足 20

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