cclanton
Uploaded by
8 SLIDES
114 VUES
80LIKES

Customer Identification in Business

DESCRIPTION

Learn why companies identify external customers and how they do it. Find out the importance of serving internal customers well for organizational success.

1 / 8

Télécharger la présentation

Customer Identification in Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. LESSON 2.1 IDENTIFY CUSTOMERS Describe why and how companies identify external customers Explain the importance of serving internal customers well

  2. 2.1 Customers • External customers are the people who buy a company’s products or services. • Internal customers are the people within an organization who rely on one another for the information and resources they need to perform their jobs.

  3. 2.1 External Customers • Companies spend a great deal of time, effort and money to create descriptions of their external customers. • By analyzing descriptions of customers, companies can • Identify products customers need and want • Identify prospects • Target advertising

  4. Age Gender Ethnic group Income level Family size Occupation Educational level 2.1 Demographics

  5. 2.1 Database Information • Computerized databases of customers can be used as starting points for analysis. • Companies connect demographics with database information to learn about buying patterns.

  6. 2.1 Types of Internal Customers

  7. 2.1 Help Internal Customers Do Their Job • Ask internal customers what they need • Honor commitments to internal customers

  8. 2.1 Service Level Agreements • Service level agreements (SLAs) specify the services expected of each department and the time frames in which services are to be provided.

More Related