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What is Type?. Expressive. Expressive. Expressive. Decorative. Nostalgic. Occupational Identifier. Image. Image. Identity. Image & Identity. Cultural Identity. Community Property. Essential to the Design Business. Essential for Specifying and Explaining Design. Instructive.
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Malleable COTS ISS NOW
Why is it Worth Doing Well? Every information problem can be solved with four typefaces. — Wolfgang Weingart, November 15, 2000
Serif and Sans Serif Serif Sans Serif
A New Aesthetic for Typographers Steve Jobs hired Paul Rand to do a typographic design for the next logotype. Who did Palm hire top do the typography on their first product release? Who is NASA’s typographer? Could it be you?
Economy Drives Typographic Change The form factor for a private information experience will never be much larger than your head. Dutch style miniaturization is rewarded by the market again. Privacy and anonymity are increasingly valued. Screens replace paper as popular rendering platform.
From HCI to HII to HIE What role does typography play in the shift of focus from Human Computer Interaction to Human Information Interaction to Human Information Experience? User interface Design process Adoption Learning
Typography Fundamentals | University of California Berkeley | 10 April 2002 If Only in Better Design Documentation
Typographic Signals We seek pattern involuntarily. Elements of letters, letters, words, sentences, paragraphs, labels and so on, all form patterns.
Signals Weight Shift Line spacing Letter spacing Font Case Italics Position and Composition ContrastColor
Type is (Already) Designed A ready-to-use component.