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Marketing 101 And beyond

Refrigerators to Eskimos, Anyone?. Marketing 101 And beyond. Tell people that you have a business: 1. Identify the business: Name , address, telephone number, internet site, mobile telephone, etc. 2. Define the products and/or services your business has to offer, and at what price

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Marketing 101 And beyond

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  1. Financial Support for The Texas Customized Self-Employment Project is provided by the Texas Council for Developmental Disabilities, with Federal funds* made by the United States Department of Health and Human Services, Administration on Developmental Disabilities. *($112,704) (78%) DD funds; ($32,019) (22%) non-federal resources Refrigerators to Eskimos, Anyone? Marketing 101And beyond

  2. Tell people that you have a business: 1. Identify the business: Name , address, telephone number, internet site, mobile telephone, etc. 2. Define the products and/or services your business has to offer, and at what price 3. Who to tell: who is your primary or first market? 4. How will you contact your markets? 5. Who else is doing what you want to do? Can you use their experience? Basic Marketing

  3. The “Marketing Mix”: Product Price Promotion Place Basic Marketing

  4. Form Utility = Producing the product or service for the best use for the customer Place Utility = Place where the customers will buy the product Time Utility = Making product available when customers want it Basic Customized Marketing“Utility” = Usefulness

  5. What makes your business product or service different? What makes you different? Basic MarketingEmphasize the Difference

  6. Based upon customer loyalty and willingness to endorse you Great customer service=great word of mouth marketing! Basic MarketingStrategy #1: Word of Mouth

  7. Basic identification Business name & logo Business purpose Business contact information Short and simple, but expected by your customers Basic MarketingStrategy #2: Your Business Cards

  8. To inform and educate prospective customers about your product or service May be useful depending upon the product or service offered and the cost of the materials Used as a follow up to initial contact with customer to expand customer knowledge and highlight customer service Basic MarketingStrategy #3: Flyers & Brochures

  9. May be used to present product or service in “real time” Shows activities, operations, and results of using the product or service Promotes familiarity with owner/operator of the business Basic MarketingStrategy #4: Video Resume/Brochure

  10. Happy customers are the best marketers! • They will introduce you to their friends! • And get you MORE BUSINESS!! Basic MarketingStrategy #5: Customer Service as Marketing

  11. How much will you have to spend? What type of advertising makes sense? Newspaper? Radio? Brochures? Yellow pages? Advertising and sales:What Makes Sense for You?

  12. Advertising must get enough sales/income to make the cost worth it Features and benefits of products and advertising Question: What is a feature? What is a benefit? Advertising and SalesPrice & Income

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