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Social Marketing 101

What is Social Marketing?. Social Marketing is often defined as applying marketing principles to bring about public good. While this is a succinct definition, it falls short of the true meaning of social marketing. . This is a much better definition:. Social Marketing is applying marketing princip

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Social Marketing 101

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    1. Social Marketing 101 Using Social Marketing Principles to Create Positive Changes for People with Arthritis

    2. What is Social Marketing? Social Marketing is often defined as applying marketing principles to bring about public good. While this is a succinct definition, it falls short of the true meaning of social marketing.

    3. This is a much better definition: Social Marketing is applying marketing principles to bring about positive behavior change.

    4. Social Marketing in Public Health Public health professionals are realizing that public awareness campaigns are not enough to bring about behavior change. This is not to say that public awareness campaigns are not worthy of our time. This is just to say that by themselves most of them do not bring about change.

    5. Social Marketing is About Change.

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