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Restaurant Social Media Marketing 101 Ola Ayeni

Slides: Slideshare.net/afridrums Twitter: @olaayeni. Restaurant Social Media Marketing 101 Ola Ayeni Chief Idea Officer Mobile Dialog . Agenda. 1. Why is Social Media Important?

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Restaurant Social Media Marketing 101 Ola Ayeni

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  1. Slides: Slideshare.net/afridrums Twitter: @olaayeni Restaurant Social Media Marketing 101 Ola Ayeni Chief Idea Officer Mobile Dialog

  2. Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation

  3. Old & New Media Traditional Marketing New Media Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos Interruption Permission

  4. The old communication model was a monologue.

  5. The new communication model is a dialogue.

  6. Authentic Inclusive Transparent Exciting Consumer driven Which means....what you say

  7. Word of mouth is powered by • 100 Million Videos on Youtube • 200 Million Blogs • 57% of people online have joined a Social Website • 300 Million Cell phones in USA • 55% have uploaded a photo • Social network • Micro Blogs • Cell phones • Blogs • Photo sharing sites • Video sharing sites • Podcast • Just to mention a few

  8. Every Restaurant Campaign Should • 300 Million active on Facebook, 120 Million log on daily • 44.5 Million users On Twitter in June 2009 • 95 Billion text messages per month in the U.S • Facebook • Twitter • SMS text • Weekly E-mails • Blogs • Printed Flyers

  9. Social Media Is The New Internet Increase traffic to your website Help with SEO Promote your restaurant Is permission centric

  10. Social Media Makes Consumers Easily Find You

  11. Reason Only 14% of people trust advertising Nelson “ Trust In Advertising Report , October 07

  12. Reason 78% of people trust the recommendations of other consumers Nelson “ Trust In Advertising Report , October 07

  13. Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation

  14. “I am 49. I don't understand this Social Media stuff ” ?

  15. What is Social Media ? Wikepedia: “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.” Ola Ayeni: “Is simply word of mouth on steroids”

  16. Where do I even begin......... Of Course You're Skeptical Flickr: mmmonica 15

  17. Top Useful Websites For Restaurants

  18. How Should We Begin... • Establish an account on top social media website. Example: Facebook, Twitter and others. • Establish and update brand identity across social media sites and your website. • Bring key staff together to participate. Bartender,manager, sommelier, chef. • Plan your message frequency. Determine the minimum frequency to message. • Ask your employees to join & invite their friends

  19. Top Uses Of Social Media Sites For Restaurants • Drive traffic to your website • Announce events and wait time • Post recipes, photos and video • Hold contest • Promote daily specials and discounts • Give tour of your kitchen • Customer service and engagement tool • Hire new employees

  20. Drive Traffic From Social Media Websites To Your Own

  21. Hold Contest

  22. Hold Contest : Broad Street

  23. Announce and Promote Events

  24. Announce Wait Time and Next Stop

  25. Post Recipes, Photos, Food Video

  26. Post Video, Kitchen Tour, Pictures

  27. Hire New Employees

  28. Promote Daily Specials and Discounts

  29. Promote Your Restaurant Events, Products, Recipes With A Blog

  30. Promote your expertise, products, restaurant

  31. Customer Service and Engagement Tool

  32. Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant3. Restaurant mobile marketing 4. Online review monitoring and reputation

  33. What is Restaurant Mobile Marketing? • Reaches over 263 Million users • 95% of all active cell phones in the USA can be reached using text messaging • Experience response rate up to 70% • Over 80% of consumers respond sms within an hour • 75 billion text messages sent in July 2008, 160 % annual increase • Over 84% of consumers will not leave home without it.

  34. Texting is #1 Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1 $BN 2006 2007 2008 1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile

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  36. Mobile and Social Media Marketing... The future

  37. Dunkin Donuts • 99 cents Lattes in Boston Dunkin Donut • 20% increase in sales, • 90% of respondents purchased other products • 50% will buy Coffees and Lattes at Dunkin Local offers at participating locations

  38. How do people opt-in and how do restaurants reap the rewards • POP • Posters • Table Tents • Websites • Within Direct mail • Radio • Newspapers • Direct one-on-one reminder to come back • Sales increase • Monitor and track new customers • Coupons and promotions delivered to your list. 06/24/08 Confidential

  39. Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing4. Online review monitoring and reputation

  40. Recipe For Web Monitoring Photo: ulterior epicure

  41. Who's Mobile Dialog ? Mobile Dialog is a marketing company that uses new media marketing tools to improve your marketing and drive new customers. We help franchise organizations, food distributors, QSR's and independent restaurants grow their revenue. Founded in November 2006 Naperville, IL

  42. What We Do... • We help businesses develop integrated inbound marketing solution that deliver results. • Social media marketing – We build, manage and train businesses on using twitter, facebook, Youtube, mobile, text messages to gain new customers. • Mobile and wireless marketing – to reach customers anywhere anytime with your info & drive them back to your location(s)‏ • Online review monitoring and brand reputation management –we manage yelp, urbanspoon and 12 other review sites • Training, coaching and consulting • Call or e-mail for free 30 minutes marketing – 1-866-424-9666 or e-mail ola@m-dialog.com.

  43. Download Slides: www.Slideshare.net/afridrums Twitter: @olaayeni Thank you !! Ola Ayeni Chief Idea Officer Mobile Dialog ola@m-dialog.com 1-888 424 9666 direct Free Trial : www.m-dialog.com Need help with social media marketing, call

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