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Explaining Science beyond the science community

Explaining Science beyond the science community. Giving society something that is critically important:. knowledge. Overview. Intro part I: mission statement part II: making it happen workshop. Intro: Why ”explain” science?. scientists decisions culture world-vision.

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Explaining Science beyond the science community

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  1. Explaining Science beyond the science community EASE 2008European Academy for Scientific Explainers

  2. Giving societysomething that iscritically important: knowledge EASE 2008European Academy for Scientific Explainers

  3. Overview • Intro • part I: mission statement • part II: making it happen • workshop EASE 2008European Academy for Scientific Explainers

  4. Intro: Why ”explain” science? • scientists • decisions • culture • world-vision EASE 2008European Academy for Scientific Explainers

  5. How to ”explain” science … • no single correct formula • share a model EASE 2008European Academy for Scientific Explainers

  6. DIVERSITY 1 the state of being diverse. 2 a diverse range; a variety. EASE 2008European Academy for Scientific Explainers

  7. DIVERSITY EASE 2008European Academy for Scientific Explainers

  8. DIVERSITY EASE 2008European Academy for Scientific Explainers

  9. Part I building a mission statement EASE 2008European Academy for Scientific Explainers

  10. hand model EASE 2008European Academy for Scientific Explainers

  11. what? • What is the story? • What response do you want? EASE 2008European Academy for Scientific Explainers

  12. why? EASE 2008European Academy for Scientific Explainers

  13. who? … EASE 2008European Academy for Scientific Explainers

  14. how? • Strategic plan • Communication team • Modular EASE 2008European Academy for Scientific Explainers

  15. What? Why? Who? When? Where? How? EASE 2008European Academy for Scientific Explainers

  16. Mission Statement Strategic Plan Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed quis massa eu leo venenatis ornare. Vestibulum hendrerit. Aliquam pulvinar vulputate metus. Maecenas a magna vitae lectus facilisis condimentum. Ut ullamcorper. Integer nec purus sed quam fringilla pretium. Etiam vel pede eleifend orci ultrices cursus. Nullam a lorem. Aliquam ultricies eleifend dolor. Phasellus ullamcorper commodo tortor. Fusce mattis, est quis pulvinar hendrerit, metus neque nonummy massa, id adipiscing justo quam et mi. EASE 2008European Academy for Scientific Explainers

  17. Part II making it happen EASE 2008European Academy for Scientific Explainers

  18. planting seeds … awareness understanding engagement EASE 2008European Academy for Scientific Explainers

  19. Tell ’em • Tell ’em what you’re gonna tell ’em • Tell ’em • Tell ’em what you told ’em EASE 2008European Academy for Scientific Explainers

  20. KISS • Keep • It • Simple • Stupid EASE 2008European Academy for Scientific Explainers

  21. European Science Awards - Science Communication Prize • communication excellence • awareness-raising tool EASE 2008European Academy for Scientific Explainers

  22. pyramid to success … EASE 2008European Academy for Scientific Explainers

  23. Commitment • leadership • commitment • communication team EASE 2008European Academy for Scientific Explainers

  24. Planning • network building • record keeping • products EASE 2008European Academy for Scientific Explainers

  25. Start with a calendar … Conference Winter week Funding deadline Earth Day Ocean Day Easter EASE 2008European Academy for Scientific Explainers

  26. pre-planning activity evaluation evaluation evaluation evaluation activity activity activity activity products products products products products products products products products Project time line … EASE 2008European Academy for Scientific Explainers

  27. strategies networking web print, graphics, multi-media schools press events info packs combinations specialists scientists vs non PhDs, MSc, post-doc pedagogs external web PR journalists graphics, multi-media diversity EASE 2008European Academy for Scientific Explainers

  28. diversity EASE 2008European Academy for Scientific Explainers

  29. info packs modular … web press confer-ences work shops schools malls science on buses film EASE 2008European Academy for Scientific Explainers

  30. EASE 2008European Academy for Scientific Explainers

  31. Summary • handful of questions • pyramid for success • planting seeds EASE 2008European Academy for Scientific Explainers

  32. Tell ’em what? Ultimately, what matters is what your audience wants to know, not what you want to tell them. EASE 2008European Academy for Scientific Explainers

  33. A.S.S. Audience Story Strategy EASE 2008European Academy for Scientific Explainers

  34. funding sources employers research clients other scientists future scientists Audience decision-makers • know your audience • shoes EASE 2008European Academy for Scientific Explainers

  35. story Finding the story story facts facts EASE 2008European Academy for Scientific Explainers

  36. Telling your story • language (KISS) • metaphor • zoom • stop EASE 2008European Academy for Scientific Explainers

  37. research article fact sheet short documentary poster web page film news clip popular science journal press release interview newspaper column Picking the right strategy • context that works • collaboration • modular • timing EASE 2008European Academy for Scientific Explainers

  38. There you have it! • Get out there • and • … GO FOR IT! • Kick A.S.S.! EASE 2008European Academy for Scientific Explainers

  39. You’ve been told! EASE 2008European Academy for Scientific Explainers

  40. EASE 2008European Academy for Scientific Explainers

  41. Thank you Acknowledgements: Odd Aksel Berstad and the MAR-ECO Public Outreach team The Education and Outreach team at CoML Rolf-Birger Pedersen and the researchers at the Centre for Geobiology Participants in the Teacher-at-Sea Programme Stein Unger Hitland for unfailing technological support … and many more … www.uib.no www.mar-eco.no www.geobio.uib.no EASE 2008European Academy for Scientific Explainers

  42. Break = 10 min EASE 2008European Academy for Scientific Explainers

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