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Communicating science beyond the science community

Communicating science beyond the science community. European Science Awards - Science Communication Prize. communication excellence awareness-raising tool. Agenda. overview part I part II. awareness. understanding. engagement. branding. Part I. building a mission statement. why?.

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Communicating science beyond the science community

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  1. Communicating science beyond the science community NRP 59 26.11.2007

  2. NRP 59 26.11.2007

  3. European Science Awards - Science Communication Prize • communication excellence • awareness-raising tool NRP 59 26.11.2007

  4. Agenda • overview • part I • part II NRP 59 26.11.2007

  5. awareness understanding engagement NRP 59 26.11.2007

  6. branding NRP 59 26.11.2007

  7. NRP 59 26.11.2007

  8. Part I building a mission statement NRP 59 26.11.2007

  9. why? NRP 59 26.11.2007

  10. what? • What is the story? • What response do you want? NRP 59 26.11.2007

  11. who? … NRP 59 26.11.2007

  12. how? NRP 59 26.11.2007

  13. how? … • strategic plan • communication team • modular NRP 59 26.11.2007

  14. What? Why? Who? When? Where? How? NRP 59 26.11.2007

  15. Mission Statement Strategic Plan Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed quis massa eu leo venenatis ornare. Vestibulum hendrerit. Aliquam pulvinar vulputate metus. Maecenas a magna vitae lectus facilisis condimentum. Ut ullamcorper. Integer nec purus sed quam fringilla pretium. Etiam vel pede eleifend orci ultrices cursus. Nullam a lorem. Aliquam ultricies eleifend dolor. Phasellus ullamcorper commodo tortor. Fusce mattis, est quis pulvinar hendrerit, metus neque nonummy massa, id adipiscing justo quam et mi. NRP 59 26.11.2007

  16. Part II making it happen NRP 59 26.11.2007

  17. Commitment • commitment • communication team • leadership NRP 59 26.11.2007

  18. Planning • network building • record keeping • products NRP 59 26.11.2007

  19. pre-planning activity evaluation evaluation evaluation evaluation activity activity activity activity products products products products products products products products products Project time line … NRP 59 26.11.2007

  20. info packs modular … web press confer-ences work shops schools malls science on buses film NRP 59 26.11.2007

  21. strategies networking web print, graphics, multi-media schools press events info packs combinations specialists scientists vs non PhDs, MSc, post-doc pedagogs external web PR journalists graphics, multi-media diversity NRP 59 26.11.2007

  22. NRP 59 26.11.2007

  23. diversity - web • webmaster • commercial tools • database • graphics NRP 59 26.11.2007

  24. NRP 59 26.11.2007

  25. diversity - schools • teacher training • curriculum • classroom • workshops • networking NRP 59 26.11.2007

  26. NRP 59 26.11.2007

  27. diversity - public • media • events • exhibitions NRP 59 26.11.2007

  28. Summary • handful of questions • pyramid for success • planting seeds NRP 59 26.11.2007

  29. NRP 59 26.11.2007

  30. Thank you www.uib.no www.mar-eco.no www.geobio.uib.no http://ec.europa.eu/research/science-awards/communication_en.htm NRP 59 26.11.2007

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