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Communicating Science Effectively

Communicating Science Effectively . Mass Biotech Council January 29, 2009 Patricia F. Dimond, Ph.D. FD FTI Consulting. FUNDAMENTALS. Define Create Maintain Simplify. Define. The company scientific story Scientific messages Key discoveries Relevance to unmet medical needs

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Communicating Science Effectively

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  1. Communicating Science Effectively Mass Biotech Council January 29, 2009 Patricia F. Dimond, Ph.D. FD FTI Consulting

  2. FUNDAMENTALS • Define • Create • Maintain • Simplify

  3. Define • The company scientific story • Scientific messages • Key discoveries • Relevance to unmet medical needs • Differentiation from other related technologies/products • Significance to global human healthcare trends (personalized medicine, etc., health care reimbursement) • Your audience (biotechnology executives, investors, potential partners, the public)

  4. Create • A communications plan tied to key scientific events • Coordinate internal publications schedules/meeting presentations • Develop calendar of events to leverage for strategic media plan as press releases, speaker invitations, advocacy group events • Develop a strategic media plan around publications and conference presentations • Press releases • Science/health care media briefings • By-lined articles • “Editorial calendar” opportunities

  5. Maintain • Clarity • Consistency • Messages • Written materials (scientific backgrounders, etc.) • Website • Publications flow • Realistic expectations

  6. Simplify

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