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Effectively Communicating Change

Effectively Communicating Change. Timing. Messages. Safety Valves. Channels. Effectiveness. Tactics. Strategy. Audience Analysis. Contextual Analysis. A. Contextual Analysis. 1. Key Issues Culture Non-complex & manageable Advantageous over past practices Benefits observable

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Effectively Communicating Change

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  1. Effectively Communicating Change Timing Messages Safety Valves Channels Effectiveness Tactics Strategy Audience Analysis ContextualAnalysis

  2. A. Contextual Analysis 1. Key Issues • Culture • Non-complex & manageable • Advantageous over past practices • Benefits observable • Key relationships • Employee reactions

  3. 2. Principles • Need to thoroughly understand org. context • Need to assess type of change • Need to understand implications of the change • Need to anticipate possible resistance points • Need to sustain focused flexibility

  4. Assessing Type of Change Receiver’s Perspective Sender’s Perspective

  5. B. Audience Analysis 1. Issues • Major groups • How impacted • Resistance points • Communication preferences • “Lions”

  6. 2. Principles • What is persuasive to one group may not be persuasive to another • What is a specific point of resistance to one group may not be to another • Influence is unequally distributed

  7. C. Strategy 1. Issues • Unifying vision • Communication objectives for all groups • Unique objectives for specific groups

  8. 2. Principles • Persuasion is a process • Spend communication resources wisely • Need • Remedy • Disadvantages • Allocate resources according to AA

  9. Use richer channels for more non-routine changes Link messages to pre-existing thought patterns Always discuss upside & downside Balance managing expectations & dissent Channels Messages Timing D. Tactics 1. Issues 2. Principles

  10. Safety Valves Monitor Who Legitimize employee concerns Look for continuous improvement ideas Match people’s skills with task

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