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Communicating Arctic Science

Communicating Arctic Science. Nancy N. Soreide, NOAA/PMEL, Seattle, WA; and J. E. Overland, J. A. Richter- Menge , H. Eicken , H. Wiggins, and J. Calder. NOAA Arctic Theme Page. www.arctic.noaa.gov. Comprehensive resource Essays for the public Photos & videos FAQ Data, forecasts

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Communicating Arctic Science

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  1. Communicating Arctic Science Nancy N. Soreide, NOAA/PMEL, Seattle, WA; and J. E. Overland, J. A. Richter-Menge, H. Eicken, H. Wiggins, and J. Calder

  2. NOAA Arctic Theme Page www.arctic.noaa.gov • Comprehensive resource • Essays for the public • Photos & videos • FAQ • Data, forecasts • Science • Announcements & features • Audience • scientists, students, teachers, decision makers and the general public • Popular • Top of google search results for ‘arctic’

  3. Arctic Photos and Videos Shipboard work Live web cams Animals YouTube videos

  4. General Information www.arctic.noaa.gov

  5. 2011 Arctic Report Card www.arctic.noaa.gov/reportcard Timely information on current state of the Arctic Updated annually Essays on 23 key topics Prepared by international team of 121 scientists from 14 countries Peer reviewed

  6. YouTube video • YouTube video summarizes 2011 status • - Succinct summary • - Accessible from computers and mobile phones • - Easily embedded in web pages by media, bloggers, science sites

  7. Headlines • What’s new in 2011? • Persistent warming has caused dramatic changes in the Arctic Ocean and the ecosystem it supports. • reduced sea ice extent and thickness • freshening of the upper ocean • impacts • increased biological productivity • loss of habitat for walrus and polar bears

  8. By chapter • 5 chapters • Status indicated by traffic light • Headline for each chapter • Essays provide details for topics in each chapter • Navigation brings all information to top level

  9. Atmosphere chapter • Status • Significant change • Headline: • Higher temperatures in the Arctic and unusually lower temperatures in some low latitude regions are linked to global shifts in atmospheric wind patterns. • Essays: • Temperature & Clouds • Carbon dioxide & methane • Ozone & UV radiation

  10. Atmosphere chapter summary

  11. Atmosphere chapter: essays Video

  12. Sea Ice Outlook www.arcus.org/search/seaiceoutlook • Community-wide summary of expected September sea ice extent • Monthly reports throughout summer • Synthesize community-wide estimates • Scientific rationale for range in estimates • Not formal predictions

  13. Sea Ice Outlook • 26 groups participated • Sept 2011 minimum was 4.6 million km2 • Outlooks based on May data averaged 4.7 million km2 • Outlooks based on June data averaged 4.6 million km2 • Good performance of outlooks due in part to year-to-year persistence of ice conditions • 2011 minimum depended more on initial late spring conditions than extreme weather conditions

  14. Future of Arctic Climate & Global Impacts Summarizes recent important Arctic science results … for a broader audience, beyond the scientific literature www.arctic.noaa.gov/future

  15. Future of Arctic Climate & Global Impacts

  16. Using YouTube to communicate science • Engages the viewer • Easily discoverable • Clear storyline • Accessible • YouTube servers • Supports embedding, smart phones • YouTube searches • Closed captioning www.youtube.com/noaapmel

  17. Communicating Arctic Science NOAA Arctic Theme Page – comprehensive resourcewww.arctic.noaa.gov Arctic Report Card 2011 – latest statuswww.arctic.noaa.gov/reportcard Sea Ice Outlook - estimating September sea ice minimumwww.arcus.org/search/seaiceoutlook Future of Arctic Climate and Global Impacts – latest sciencewww.arctic.noaa.gov/future/ YouTube- effective science communicationwww.youtube.com/noaapmel

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