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Please Sign In!. bit.ly/mktsoc2013 Password: breakingbad. Welcome back to ADversary !. Fall Kick-off 2013. What is ADversary ?. MktSoc spin-off Focused on advertising Discuss industry news, advertisements NEW!  The Pitch competition series! Be creative! Get involved!.

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  1. Please Sign In! • bit.ly/mktsoc2013 • Password: breakingbad

  2. Welcome back to ADversary! Fall Kick-off 2013

  3. What is ADversary? • MktSoc spin-off • Focused on advertising • Discuss industry news, advertisements • NEW! The Pitch competition series! • Be creative! Get involved!

  4. Who are you? • Let’s get to know each other this semester! • Please stop me, say hi, get involved, etc.

  5. Let’s talk about ads! Now that the intros are all done…

  6. Today’s topic…

  7. Beer! …again? Why?! • Very lucrative industry, always new ads to discuss • Usually entertaining • The good, the bad and the ugly – plenty of examples!

  8. Coors Light • http://www.youtube.com/watch?v=q2LaVHZcr3s

  9. Thoughts? • Funny? Clever? • Good branding?Memorable? • Who’s the target audience? • Would you buy it?

  10. Miller Lite • http://www.youtube.com/watch?v=IuVmfmtXEw8

  11. Guinness • http://www.youtube.com/watch?v=xwndLOKQTDs

  12. Guinness • http://www.youtube.com/watch?v=xwndLOKQTDs • “The choices we make reveal the true nature of our character”

  13. Newcastle Brown Ale • http://www.adweek.com/adfreak/newcastle-mocks-stella-artois-and-its-chalice-new-campaign-139351

  14. Newcastle Brown Ale • http://www.adweek.com/adfreak/newcastle-mocks-stella-artois-and-its-chalice-new-campaign-139351

  15. The Pitch It’s time to introduce…

  16. The Pitch – What is it? • Opportunity to get involved • An outlet for your creativity, get your hands dirty! • Meet people, have fun, build your portfolio

  17. How it works • I will brief you on a new product that wants to hire an agency for its new campaign • You will break into teams to develop and ultimately pitch an ad/campaign to “the client” • A winner will be decided and (awesome bragging rights) will be awarded! • (Hopefully) Fun will be had by all!

  18. The client… Schraderbräu!

  19. The Brief • Detective Schrader is an honest, hard-working DEA agent in the Albuquerque, NM area who has enjoyed home-brewing his signature beer in his garage for several years • With the encouragement of his friends and family, he has decided to scale up production of his beer and to sell it across the country, but he knows that he needs to advertise if he wants people to buy it!

  20. What’s his brand? • The beer: Belgian-style wheat beer • Competing with Blue Moon, Shock Top, etc. • Comes from a humble background, but achieved success through hard-work and determination • People should drink his beer for enjoyment, not to get drunk

  21. Your Job • Determine target market • Choose your media, develop a campaign, create a mock-up of the design (or a really good description!) • Tell a story and sell it • Have fun!

  22. Questions? Comments? • Send an email to:adversarythinktank@gmail.com • Follow us on Twitter:@ADversaryNYU • See you on 9/23!

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