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Promoting Travel Options in the City of Edmonton

Promoting Travel Options in the City of Edmonton. Mary Modrovcic Sustainable Transportation ACT Canada TDM Summit 2009 November 17, 2009. Edmonton. Toronto. Edmonton, Alberta. Presentation Summary. Overview of Edmonton’s Transportation Demand Management (TDM) Program

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Promoting Travel Options in the City of Edmonton

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  1. Promoting Travel Options in the City of Edmonton Mary Modrovcic Sustainable Transportation ACT Canada TDM Summit 2009 November 17, 2009

  2. Edmonton Toronto Edmonton, Alberta

  3. Presentation Summary • Overview of Edmonton’s Transportation Demand Management (TDM) Program • Employee Workplace Commuter Survey • Carpool.ca • Commuter Challenge • reRoute Program

  4. City of Edmonton Sustainable Transportation

  5. Background • The vast majority of Edmontonians use the automobile as their default mode of transportation, and most of the resultant vehicle trips are made by single occupants.

  6. What is Transportation Demand Management (TDM)? “Transportation Demand Management (TDM) includes a wide range of policies, programs, services, and products that influence when, where, and how people travel, thereby increasing the efficiency of the transportation network.” • Offer travel incentives and disincentives that provide a benefit or disbenefit related to travel choices; • Educate and promote to build awareness, understanding, and positive attitudes about travel options; • Provide a combination of infrastructure, supporting policies and supportive land use planning.

  7. TDM Principles Principle #1: Quality of Life • By changing travel behaviour, significant improvements can be made to the quality of life of Edmonton’s residents, including but not limited to: • The Environment • Affordability • Health Principle #2: Equity • Infrastructure and policies should be in place to support a full range of travel options for all Edmontonians. Principle #3: Efficiency • By realizing the inherent potential of each mode of transport, the efficiency of existing infrastructure can be improved, and the effectiveness of future infrastructure investments can also be improved.

  8. End of Trip Facilities Variable Hours Carpool Parking Compressed Work Weeks U-Pass ETS@Work Program Bikes on Buses Carpool.ca Park & Ride Secure Bike Storage Current TDM Initiatives

  9. Employee Workplace Commuter Survey • Advertised via posters and emails • Gift incentives provided

  10. Employee Workplace Commuter Survey • Based on Transport Canada Survey. • Both online and hard copy available to 9,000 City of Edmonton employees – participation voluntary. • Survey ran between Aug 1st to Sept 14th, 2007. • Over 3,800 respondents; 50/50 Male-Female Split. • Success due to iPod draw? Only 50% of respondents entered draw…

  11. Survey Sample

  12. Survey Results

  13. Survey Results

  14. Survey Results • 59% work compressed work weeks (CD days). • 53% have flexible working hours. • 29% of transit users, participate in the Employee Transit Pass Discount Program (ETS @ Work). • 61% have not participated in a carpool within the last year. • 54% have not used public transit within the last year. • 53% who drive alone, park for FREE. • 23% live outside of the City of Edmonton.

  15. 1. CITY CORPORATE PROGRAM • survey of existing employee behaviours • survey of current facilities • develop travel options • 3A. CARPOOL • go to regional model right away • follow similar progression: internal to corporate partners to public • 3B. INFRASTRUCTURE • & POLICIES • MUTC Strategy • BTP Update • Sidewalk Strategy • LRT Extension • TMP Update • MDP Update • 2. CORPORATE PARTNERS PROGRAM • take successes to corporate partners • assist and encourage • 3. CITYWIDE PROGRAM • promote options to general population • selected application of disincentives A Strategy for Edmonton

  16. Progress to Date

  17. Carpool Ridematching 33% of City of Edmonton employees would consider carpooling if they could find compatible carpool partners. Based on 2007 City of Edmonton Workplace Commuter Survey results

  18. Carpool.ca Registration 950 new users as of November 9, 2007 0 users as of September 1, 2007 As of October 2009 there are more than 2500 active registrants with Carpool.ca

  19. Carpool Parking • One year pilot project intended to test the operations and effectiveness of Carpool Parking (Feb 2009 to Feb 2010). • Offers extra incentive to try carpooling • Five carpool parking stalls provided at Edmonton’s 3 LRT Park & Ride Locations. • Carpoolers using Park and Ride locations will be rewarded with a prime parking spot.

  20. Carpool Parking LRT StationEntrances Claireview LRT Station

  21. Commuter Challenge 2008

  22. Commuter Challenge • The first “Commuter Challenge” began in Calgary in 1991 during National Environment Week. • In 1997 the Calgary team discovered that other Canadian cities were hosting similar events and challenged Vancouver, Ottawa and London to an intercity challenge. • In 1999 Sustainable Alberta Association was formed as an umbrella organization to host the Calgary event and to apply for the funding from the National Climate Change Action Fund required to develop a national campaign. • Internet software was developed and piloted in 1999 and by 2000 twenty Canadian Cities and over 500 corporations participated in the Canadian Commuter Challenge.

  23. Commuter Challenge • City Coordinators • Define the local Commuter Challenge program. Coordinate local events workplace recruitment, media campaigns and local sponsorships for funding and prizes. • Workplace Coordinators • Deliver the program to their employees through internal communications, workplace events, prizes.

  24. Commuter Challenge

  25. National Commuter Challenge Results for 2008

  26. Commuter Challenge 2009

  27. National CommuterChallenge Results for 2009

  28. National CommuterChallenge Results for 2009

  29. In-House Commuter Challenge • A year-round commuter challenge program will be developed for City staff with the objective of launching the program in May 2009. • This web-based program will be similar to the national Commuter Challenge program. • City staff will be encouraged to use alternate modes of transportation as part of their commute and log their travels each month.

  30. Employee Commuter Tracking Program • Creative new program • Designed to encourage City • of Edmonton Employees to: • Walk • Cycle • Carpool • take Transit • …..instead of driving to work alone

  31. The purpose of the pilot project is to: • Engage employees to change and track their behaviour in the long term • Develop a program of that effect to export to other employers in Edmonton • Inform the development of TDM promotions for the general public

  32. reRoute • Users set up a personal commuting profile • Distance of commute • Length of time of commute • Vehicle model

  33. reRoute Users track their commuting habits through an electronic calendar

  34. reRoute • Personal profiles compare commuting habits to Single Occupant Vehicle (SOV) commuting. • 342 City employees registered as of November 13, 2009. • By choosing alternate modes of transportation, employees have saved…… • $15,747 in travel related costs • 90,114 Km in distance travelled • 244 hours and 16 minutes of travel time • 19,077 Kg of CO2 emissions (GHG) …….since May 14, 2009. • Goal of reaching 450 users (5% of City employees). May 14, 2009 – May 29, 2009

  35. Questions ?

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