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Recruitment

Recruitment. new member Education – Week 1. The True PIKE Review. What is the Fraternity’s oldest values statement? What are the four aspects of the True PIKE? What is the Mission of the Fraternity? What is stated in the Preamble ? When was the True PIKE commitment developed?

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Recruitment

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  1. Recruitment new member Education – Week 1

  2. The True PIKE Review • What is the Fraternity’s oldest values statement? • What are the four aspects of the True PIKE? • What is the Mission of the Fraternity? • What is stated in the Preamble? • When was the True PIKE commitment developed? • What are four things the Fraternity will do to accomplish its Mission? • What are some ways we can fulfill the values of the True PIKE after graduation?

  3. RECRUITMENT

  4. PIKE Recruitment Philosophy We win by recruiting the most best men

  5. The Solution to Your Problems Problem Solution • Finances………………….……………… • Involvement…………….………………. • Intramurals……………….……………. • Social Preference………….............. • Campus Power…………………………. • Grades…………………………………….. More members=more budget More people to participate Recruit varsity/club athletes Ask women who to recruit Bid demonstrated leaders Recruit men with high GPAs

  6. Recruitment is a Competition And there are no points for second place!

  7. Every Member’s Role“The PIKE Experience”

  8. The PIKE Brand Brand: a set of perceptions and emotions affiliated with a product or entity (NOT just a logo) • What & who we are known as • The logo is only a tiny part of it • Pi Kappa Alpha’s brand is the personification of its ideal member – YOU are our brand!

  9. What’s the Difference? vs.

  10. PIKE Recruitment Formula A man will join the best fraternity he can find where he believes he has the most friends.

  11. Find Potential Members Name Generation • Sorority presentations • IFC/University lists • Campus gym • New member class • Alumni referrals • Recruitment scholarship • Varsity athletic teams • Intramural sports • Student government • Academic honoraries • Facebook • Orientation Leaders Seek out your target market all over campus!

  12. Selling Yourself to the Recruit The One-Two Punch: A strong visual impression followed by sincere kindness

  13. How to win at making friends • Be outgoing, friendly, & helpful • Look sharp everyday • Make frequent contact • Be assertive & confident • Listen • Be worldly – have something interesting to say

  14. Selling PIKE to the recruit Unique Selling Point (USP) A characteristic or benefit that attracts people to the chapter • Intramurals – “The way we compete in intramurals really fosters a fun and competitive environment. It keeps us motivated and healthy.” • Social events – “Not only are our social events fun, but we get to meet a lot of new people. We had exchanges with 5 different sororities in the past year.” • Other examples specific to your chapter? • Be able to answer: “What’s in it for me?”

  15. The Recruitment Culture Winners don’t stop • 24/7/365 • Every member is involved • Recruitment doesn’t end after “rush week”

  16. Take Action & Win Big • What is at stake? The number one spot on your campus! • You have the knowledge. Now make a plan and follow it to win. • Have fun while making friends and improving your own college experience! • Be excited to beatother fraternities! • Work hard and you will reap the benefits!

  17. More Information In Member Handbook Questions?

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