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Social Media Integrated Platform

In today's digital landscape, social media is crucial for business success. Our presentation covers innovative strategies using platforms like Facebook and Twitter to engage customers effectively. Highlighting initiatives such as Facebook photo contests to boost brand awareness, Super Cyber Monday sales for impulse buying, and creating engaging visual content through Facebook photo albums, we explore methods to develop a community of single travelers. Additionally, we emphasize the importance of customer reviews and optimize our social media presence across various platforms to enhance search visibility and brand reputation.

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Social Media Integrated Platform

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Presentation Transcript

  1. Social MediaIntegrated Platform

  2. Presentation Outline • Introduction • Facebook Photo Contest • Super Cyber Monday Sale • Facebook Photo Albums • Single Travelers • Facebook Company Review • Google+ • Twitter • Implementation

  3. Introduction • Social media invaluable tool for businesses • Recent years social media has become flooded with advertisers • Companies must now find ways to innovate • New social media integrated platform that takes into account the diverse amount of social media sites available • Engagement as most important tool to create social media success

  4. FB Photo Contest • Increase brand awareness through a Facebook Photo Contest • Past customers submit pictures from tours they have taken part in • Facebook members decide which picture is the best • The picture with the most likes receives a prize

  5. Super Cyber Monday Sale • Super Cyber Monday Sale • Sales strategy to capture impulse buyers • Keep customers engaged • Discover new content not seen before

  6. Facebook Photo Albums • Social media is a highly visual platform • Visual photo albums on Facebook • Feature pictures of tours • Potential customers are provided with information of tours • Sell products visually to potential customers • Pictures are worth a thousand words

  7. Single Travelers • Online single traveler’s community on Facebook • Targets hesistant customers not willing to travel alone • Customers interact with others and may decide to join tours together • Markets a community rarely solicited • Potentially sell to a larger group rather than one

  8. Facebook Company Review • Past customers receive 10% discount for writing a review • Potential to create trust with new customers • Increase in reputation • Reputation important for online sales

  9. Google + • Google+ as an emerging social media platform • Having a Google+ page increases likelihood of page being featured in search results • Travela+ will have a greater chance of appearing at top of the list

  10. Twitter • Compile list of 120 travel tips and publish them on twitter 3x’s per day • Engage audience with useful information • Perception of Travela+ as an expert company • Convince customers to to subscribe to Travela+’s twitter • Updated on future tours and promotions

  11. Implementation • Pages must be optimized to ensure access on mobile readers • Company must be marketed as travel expert not reseller

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