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Cat’s Cradle Advertising Campaign

The Cat's Cradle Advertising Campaign aims to increase awareness and engagement among college-aged students and retirement community residents regarding the issue of stray cat overpopulation in the Shenandoah Valley. Through targeted outreach events, presentations, and social media campaigns, our objective is to boost awareness of foster and adoption programs by 20% among students aged 18-24 and by 40% among community members aged 60+. Primary research, including surveys at local universities, reveals significant opportunities to foster relationships and increase community involvement in cat welfare efforts.

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Cat’s Cradle Advertising Campaign

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  1. Cat’s CradleAdvertising Campaign Elaine Bussjaeger Amy English Christine O’Brien Sally Terrell

  2. S.W.O.T. Analysis

  3. Publics • College aged students ages 18-24 • Residents of retirement communities and community members ages 60+

  4. PrimaryResearch • Virginia Mennonite RetirementCommunity (VMRC) and SunnysideRetirementCommunities • 3 questionsurvey of 45 students in the Shenandoah Valley (JMU, EMU, BC, BRCC) • Haveyouheard of Cat’sCradle? • Are youawarethatstraycats are overpopulated in thearea? • Are youwilling/abletobecome a fosterparent?

  5. Primary Research Results • VMRC and Sunnyside • Student Survey • 40% have heard of Cat’s Cradle • 38% are aware that stray cats are overpopulated in the area • 31% are willing/able to become foster parents

  6. Goals • Organization Goal: To increase the amount of foster homes in the Shenandoah Valley. • PR Goal: To enhance the relationship between Cat’s Cradle and the residents of the Shenandoah Valley.

  7. Objectives Awareness • 18-24 age demographic: To increase awareness of Cat’s Cradle and it’s foster and adoption programs by 20% of college-aged students in the Shenandoah Valley within one year. • 60+ age demographic: To increase awareness of Cat’s Cradle and it’s foster and adoption programs to 40% of the retirement community within one year.

  8. 18-24 Demographic Tactics • For James Madison University Passport Events • PowerPoint Presentation • Table Tents • The Breeze Article

  9. Stray Cats: Pets or Pests? Josie Kinkade Speaks to JMU Students about Cat’s Cradle

  10. 18-24 Demographic Tactics • Student Organization Night • University Mass E-mail • Volunteer/Community Service Programs

  11. 18-24 Demographic Tactics • Facebook Group

  12. 18-24 Demographic Tactics • Facebook Fan Page

  13. 18-24 Demographic Tactics • The Breeze and The WeatherVane Advertisements

  14. Retired Community Tactics • The Daily News Record Online Banner Advertisement

  15. Retired Community Tactics • Guest Speaking

  16. Retired Community Tactics • Flyer

  17. Questions?

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