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Be a Wise Consumer

Be a Wise Consumer. Does advertising work? Yes, the more that people see the company/business (whether that's a newspaper ad, website visit, TV exposure, etc.) -- subconsciously, the more we'll like it and purchase it. MEDIA INFLUENCES. Social Media.

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Be a Wise Consumer

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  1. Be a Wise Consumer • Does advertising work? • Yes, the more that people see the company/business (whether that's a newspaper ad, website visit, TV exposure, etc.) -- subconsciously, the more we'll like it and purchase it. MEDIA INFLUENCES

  2. Social Media • Any website that allows social interaction; a portal for entertainment and communication • Examples: FACEBOOK, TWITTER, VINE, BLOGSTER, INSTAGRAM, TUMBLR, SNAP CHAT, REDDIT, YOUTUBE

  3. Benefits of Social Media? • Collaboration on homework or group projects • Exchanging ideas • What else can you think of? • Staying connected • Making new friends • Sharing pictures, videos, music • Enhanced creativity • Growth of ideas • Expanded networks • Fostering self-identity

  4. Think about this term: • Collective, ongoing record of one’s web activity.

  5. advertising • Most Advertisers take advantage of social media users by putting ads everywhere! • There are many forms of advertising techniques used to get your attention!

  6. (some)Advertising Techniques

  7. Advertisers use many different techniques to get the consumers attention. Many use more than one technique at a time to try to influence as many people as they can.

  8. 1. Nostalgia

  9. Nostalgia • Plain folks, back to nature • “Just the way grandma used to make it” • “Back in the good old days” feeling

  10. Nostalgia commercials

  11. 2. Bandwagon

  12. Bandwagon • Everyone who is anyone is buying this product. • Makes you feel like you only have a limited time. • You don’t want to be left out!

  13. Bandwagon commercials

  14. 3. Transfer / Fantasy

  15. Transfer / Fantasy • Champions, famous athletes, celebrities are used to sell a product. • Advertisers hope that the consumer will transfer the qualities of the product to themselves and want to purchase the item.

  16. Transfer/Fantasy commercials

  17. 4. Humor

  18. Humor • People tend to remember an ad if it makes them laugh. • May purchase the product because of the positive association with it.

  19. Humor commercials

  20. 5. Sense Appeal

  21. Sense Appeal • Sounds or pictures that appeal to the senses are featured. • Even catchy songs or music is used to stick with you.

  22. Sense Appeal – no commercials

  23. 6. Statistics

  24. Statistics • People tend to be impressed with “facts” and numbers even if they have little or no meaning.

  25. Statistics commercial

  26. 7. Testimonial

  27. Testimonial • People testify that they use the product so you should too.

  28. Testimonial commercials

  29. Some of our favorite Superbowl commercials 8:42 15:07 Best Super Commercials 2013

  30. Funniest commercial from Holland

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