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FedEx Ground's FY '07 United Way Campaign introduces a new strategy to boost company-wide pledge commitment. Past participation rates were 7% nationally and 25% locally in 2005, prompting the need for a robust approach. This campaign will segment the organization into units led by DVPs and DHRMs, promoting individual plans and activities at local levels, ultimately aiming for a grand total of $820,000 raised, including company matches. This initiative emphasizes community involvement and employee contributions through payroll deductions.
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Why a new approach? • To increase company wide pledge commitment • 2005 National participation - 7% • 2005 Local participation - 25% • To leverage new hire contribution with payroll deductions • To encourage involvement with United Way within local communities • To establish campaign commitment throughout the organization
Our Campaign Strategy • The entire FedEx Ground organization will be segmented into campaign units that will be responsible for raising a designated portion of the projected company wide goal. • Each DVP and DHRM will serve as campaign coordinators, responsible for communicating campaign goals and reporting division activity to the FXG United Way Campaign Co-chairperson • Regionally each MD and RHRM will likewise be responsible for communicating campaign progress upward to their coordinators and directing fund raising/pledge activity at the local levels • Each segment will develop their individual plans, initiate campaign activities and strategies in advance of Peak.
The FY’07 United Way Campaign Goal Breakdown • Field Divisional Goal ($50,000 each) $250,000 • PGH Goal (includes Leadership) $270,000 • Company Match $300,000 • Campaign Grand Total $820,000
Leadership Giving • FedEx Ground Leadership participation levels: • $1,000 to 2,500 - Asst MD/MD • $5,000 - VP • $10,000 - SVP / EVP
