June 20, 2012

1. A Community of Confidence: Supporting Consumer’s Health Decisionsvia Healthfinder.govLT Stacey McBrydeOffice of Disease Prevention and Health Promotion June 20, 2012

2. Presentation Overview Addressing Health Literacy healthfinder.gov ACA Preventive Services & Tools Decision Support via an Online Community

3. Health Literacy Understanding health information

4. What is Health Literacy? The degree to which individuals have the capacity to obtain, communicate, process, and understand basic health information and services needed to make appropriate health decisions.

5. Health Literacy in the U.S.

6. Health Information Media Landscape

11. healthfinder.gov Live well. Learn How.

12. healthfinder.gov • Consumer-focused wellness and prevention Web site • Key features: • Quick Guide to Healthy Living • Myhealthfinder • Content reviewed by subject matter experts

15. Example

16. Example

17. Quick Guide to Healthy Living

18. ACA Preventive Services & Tools Creating proactive health consumers

19. ACA Provisions for Prevention • Provisions on healthfinder.gov • Examples of preventive services covered by ACA: • Screening and counseling for alcohol misuse • Screening for adults over 50 for colorectal cancer • STI prevention counseling for high risk adults • Programs to support and promote breast feeding • Folic acid supplements for women who may become pregnant • Hepatitis B screening for pregnant women • Behavioral assessments for children of all ages • Immunizations

22. Decision Support Model Facilitating informed decision-making

23. Decision Support Model • Adapting to consumer information-seeking behavior • Providing tools and tips for people to make informed health decisions • Building an online community of support • Healthfinder.gov Content Updates & Preventive Services • Updates to email subscribers • Facebook page (+2,000 fans) • Twitter - @healthfinder (+165K followers)

24. Prevention and the Affordable Care Act

25. ACA Prevention Decision Support Results

26. healthfinder.gov on Facebook

27. Facebook Weekly Themes Men’s Health Week June 12 – June 15 Healthy Pregnancy June 4 – June 8

29. HF In the Know @healthfinder tweet Web site content Facebook community Weekly Newsletters HF Monthly Spotlight @gohealthypeople tweet

30. Outreach, Engagement and ROI ACA Reach ACA Engagement ROI = # people reached and engaged/cost of service • healthfinder users • Emails • Tweets • LinkedIn posts • Facebook posts • Web interactions • Email clicks • Retweets • Twitter Faves • LinkedIn likes & comments • LinkedIn member posts • Facebook likes

31. Next Steps • Continue to add ACA prevention decision support • Women’s prevention, FY 2012 • Wellness visits, FY 2012 • Ongoing outreach and community building • Healthfinder refresh/redesign • Better integrated results of QGHL with myhealthfinder • Better branding as a prevention/wellness Web site • Enhance user experience to take action

32. Key Take-Aways • How can you engage an online community in decision support? • Know your audience • Reach them where they are • Provide clear action steps • Don’t talk to your audience; have a conversation!

33. Thank You LT Stacey McBryde Stacey.McBryde@hhs.gov Healthfinder.gov Outreach: Silje Lier, MPH Silje.Lier@hhs.gov Follow healthfinder.gov on Twitter: @healthfinder