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Interviews

Interviews. Giving people a voice. Types of interviews. Unstructured Open-ended questions Flexible conversational Structured predetermined order and wording. n o flexibility Semi-structured d etermined but flexible order and wording i nterviewer can respond to participant.

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Interviews

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  1. Interviews Giving people a voice

  2. Types of interviews • Unstructured • Open-ended questions • Flexible • conversational • Structured • predetermined order and wording. • no flexibility • Semi-structured • determined but flexible order and wording • interviewer can respond to participant

  3. Types of Questions • Experience and behavior • Opinion and values • Affective • Knowledge • Sensory • Demographic

  4. Categories of questions • Hypothetical • Devil’s advocate • Ideal situation • Interpretive

  5. Questions to avoid • Why? • Multiple questions • Leading • Yes or no

  6. What is aN Interview Protocol? • Simply: • The list of questions you plan to ask • Self reminders about areas in which you might want to probe

  7. A successful interviewer • Has prepared a protocol • Has revised the protocol from feedback • Has practiced the protocol with non-participants • Uses the prepared protocol • Records the participants responses

  8. So… how do I start? • Write down questions you think will start to inform your problem. • Revise: • Ask the questions to a non-participant of the same audience. • Are they appropriate for my participants? • Are there too many or two few questions? • Do the questions really ask about the problem?

  9. Remember these rules: • Fewer open–ended questions are more revealing than many more structured questions. • You are not being interviewed. Ask your question, then LISTEN. • Demonstrate to your participant that you care about what they have to say. • Ensure participants confidentiality

  10. Now what? • Decide where you will hold the interview • Decide how you will record interviews • Determine who you will interview • Ask their permission to interview them • Tell them it is for a class project and ensure confidentiality • Schedule your interviews

  11. On the Big Day • Double check that you have your protocol • Check that your recording devices work properly • Take some paper and a pen, just in case • Be on time

  12. you have data • As soon as possible, transcribe your data • Make notes as thoughts come to you. These notes and can be very helpful during analysis. • Write down questions you have. Often interviews reveal things you have not thought of. • Finally, write a page or so about what you heard and what you learned.

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