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Preparing games

Preparing games. For the ever changing . Social casino market . ADOBE AIR. ?. i OS. Let ’ s define:. cpi. Cost per install. Marketing SPEND ÷ # of paid installs . e cpi. Effective cost per install. Marketing spenD ÷ installs ( takes into account organic installs ) . arpdau.

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Preparing games

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  1. Preparing games For the ever changing Social casino market

  2. ADOBE AIR ? iOS

  3. Let’sdefine:

  4. cpi Cost per install Marketing SPEND÷ # of paid installs

  5. ecpi Effective cost per install Marketing spenD÷ installs ( takes into account organic installs )

  6. arpdau A.VerageR.evenueP.erD.AilyA.CtiveU.ser

  7. Competitive Titles eCPI eCPPI - - Feb 2007 0 ~5 July 2011 2 ¢ $ 0.50 $ 1.25 Feb 2012 ~45 4¢ $ 1.75 Dec 2012 ~500 44 ¢ May 2013 ~900 85 ¢ $ 2.50

  8. What happened?

  9. More users gOt smart devices

  10. GOOGLE& APPLEcollected MORE credit cards

  11. Mobile became the mode for Game development

  12. Everyone and their Mom heard about the Green – field Opportunity and flooded in

  13. Social became less relevant: 1 - FB cut down hard on Virals 2 - ViralsIn mobile environment MUCHless effective

  14. Developers tried to differentiate IN 3 main areas: “Wewill make a better game that people prefer to play.”  retention 1 “We will monetize the heck out of our users so even on a small base, we’ll be making money .”  Monetization ! $ 2 “We will outspendall of you .”  DISTRIBUTION 3 big $

  15. Other Differentiation ? Now and near future : “You can play and win real money”

  16. So how can you compete ? 1) Cross - Platform 2) Cross - connection 3) Cross -cultural 4) High production value 5) Low production costs 6) robust

  17. Cross - Platform

  18. Cross - connection 4G LTE 3G

  19. Cross -cultural Cross -cultural

  20. High production value

  21. Low production costs $ $

  22. robust ROBUST

  23. HTml Adobe air Native X X X Cross - platform X X X Cross - connection X X X X Cross – cultural X X X High production value X X X Production cost savings X X X Robust

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