1 / 23

Preparing games

In the dynamic realm of social casinos, understanding key metrics like CPI and eCPI is crucial for effective marketing strategies. The rise of smart devices and digital payments has transformed the gaming landscape, making it essential for developers to focus on retention, monetization, and distribution to stand out. As competition intensifies, leveraging cross-platform capabilities, high production values, and cost efficiency can create a competitive edge. Explore the innovative approaches shaping the future of social casino games and how to succeed in this ever-changing market.

chesmu
Télécharger la présentation

Preparing games

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Preparing games For the ever changing Social casino market

  2. ADOBE AIR ? iOS

  3. Let’sdefine:

  4. cpi Cost per install Marketing SPEND÷ # of paid installs

  5. ecpi Effective cost per install Marketing spenD÷ installs ( takes into account organic installs )

  6. arpdau A.VerageR.evenueP.erD.AilyA.CtiveU.ser

  7. Competitive Titles eCPI eCPPI - - Feb 2007 0 ~5 July 2011 2 ¢ $ 0.50 $ 1.25 Feb 2012 ~45 4¢ $ 1.75 Dec 2012 ~500 44 ¢ May 2013 ~900 85 ¢ $ 2.50

  8. What happened?

  9. More users gOt smart devices

  10. GOOGLE& APPLEcollected MORE credit cards

  11. Mobile became the mode for Game development

  12. Everyone and their Mom heard about the Green – field Opportunity and flooded in

  13. Social became less relevant: 1 - FB cut down hard on Virals 2 - ViralsIn mobile environment MUCHless effective

  14. Developers tried to differentiate IN 3 main areas: “Wewill make a better game that people prefer to play.”  retention 1 “We will monetize the heck out of our users so even on a small base, we’ll be making money .”  Monetization ! $ 2 “We will outspendall of you .”  DISTRIBUTION 3 big $

  15. Other Differentiation ? Now and near future : “You can play and win real money”

  16. So how can you compete ? 1) Cross - Platform 2) Cross - connection 3) Cross -cultural 4) High production value 5) Low production costs 6) robust

  17. Cross - Platform

  18. Cross - connection 4G LTE 3G

  19. Cross -cultural Cross -cultural

  20. High production value

  21. Low production costs $ $

  22. robust ROBUST

  23. HTml Adobe air Native X X X Cross - platform X X X Cross - connection X X X X Cross – cultural X X X High production value X X X Production cost savings X X X Robust

More Related