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FSM7328S / FSM7352S Product Training Managed Layer 3 Stackable Switching at Layer 2 Pricing

FSM7328S / FSM7352S Product Training Managed Layer 3 Stackable Switching at Layer 2 Pricing. Demetrios Coulis March, 2005. Agenda. Desktop L3 Switching Features and Benefits FSM73xxS Applications Specifications & Availability Competitive Matrix Product Line Positioning

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FSM7328S / FSM7352S Product Training Managed Layer 3 Stackable Switching at Layer 2 Pricing

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  1. FSM7328S / FSM7352S Product TrainingManaged Layer 3 Stackable Switching at Layer 2 Pricing Demetrios Coulis March, 2005

  2. Agenda • Desktop L3 Switching • Features and Benefits • FSM73xxS Applications • Specifications & Availability • Competitive Matrix • Product Line Positioning • Selling Strategy & Tactics

  3. Desktop Layer 3 Switching • Desktop and workgroup Layer 2 switching with minimal L3 dynamic routing • Enables L3 edge routing architecture • Route between VLANs without having to send traffic to the core • Layer 3 “everywhere” at a Layer 2 price • Stacking functionality via front-panel Gigabit Ethernet interfaces • Build higher density stack for desktop aggregation • maintains the value of real Gigabit interfaces • Improved ACLs and QoS functionality enable better security and QoS applications

  4. Features and Benefits • Simple routing delivers L3 functionality at the edge • Simple dynamic routing between VLANs • Up to 128 routes • No need to maintain static routing tables • As simple as listening for the default route from the network core router • Ideal for isolating workgroups and using L3 Access Control Lists (ACLs) for security • Important for university or government customers • Groups that need to be separated are sometimes found in the same physical location

  5. Features and Benefits • Front port stacking capabilities will make building a stack much easier • No “special” stacking cables required • Utilize copper ports for short distances • Utilize fiber ports for longer distances • 4 real Gigabit Ethernet combo interfaces • Ability to attach more servers • Build larger Link Aggregation Groups to another switch • More flexible configurations • Lower cost of ownership

  6. Features and Benefits • Based on a new release of the 7000 Series code-base • Rate shaping down to 64Kbps • Ability to rate shape traffic flows down to 64Kbps • Utilized to reduce bandwidth starvation from greedy applications • Security • Secured Sockets Layer (SSLv3) • Transport Layer Security (TLSv1) • Secured Shell (SSHv1,v2) • Syslog server support • Simple Network Time Protocol (SNTP)

  7. Applications (1) 10.1.3.3 • Segmenting desktop environments for security or bandwidth control • If the uplinks were L2 switched they would have to return to the core to route between VLANs 10.1.1.x/24 Redundant L3 fiber uplinks to the network core 10.1.4.5 10.1.2.x/24

  8. Applications (2) FVX538 • High density growth as your needs increase • Up to 8 switches in a stack • All managed from as a single device from a single IP address GSM7312 GSM7312

  9. FSM7328S Specifications ProSafe 24 Port 10/100 Desktop Switch with 4 Port Gigabit Ethernet • 24 10/100 Mbps Ports with AutoUplink™ on every port • 4 Combo Copper/SFP Gigabit Ethernet Ports • Enabled for front-panel stacking with common cables • 19-inch rack-mountable (kit included) • Quiet design, no fan • List Price: $655 • Warranty: Limited Lifetime Warranty • Availability: XFactory:March 24th GA: early April

  10. FSM7352S Specifications ProSafe 48 Port 10/100 Desktop Switch with 4 Port Gigabit Ethernet • 48 10/100 Mbps Ports with AutoUplink™ on every port • 4 Combo Copper/SFP Gigabit Ethernet Ports • Enabled for front-panel stacking with common cables • 19-inch rack-mountable (kit included) • List Price: $1115 • Warranty: Limited Lifetime Warranty • Availability: XFactory:March 24th GA: early April

  11. FSM 7328S Competitive Clustering delivers only a “virtual box” – no single IP address for management and configuration

  12. FSM 7352S Competitive • - Two additional Gigabit Ethernet ports • True dynamic routing with RIP v1 and v2 • The best of both worlds

  13. Fast Ethernet Desktop Switch Positioning • Entry-level – FSM700 Series • Lowest cost managed switches • Simple managed switches with legacy stacking capabilities • Mid-tier – FSM7300S Series • L3 Switching at L2 prices • New generation of Fast Ethernet stackables • Price and feature advantages over competitors • Top of the line – FSM7326P • Full featured Layer 3 switching with PoE

  14. Selling Strategy • Targeting SMB from 20 to 250 users • Can be entire network • Can be edge device for gigabit core • Primary channel is catalog and VARs • Competitive against HP and 3Com offerings • More features and functionality for the price • Lower price per port offers a clear alternative • 1U Form-factor for 48-port Fast Ethernet density is important for resellers • Layer 3 Switching and extra GigE functionality is more flexible and makes it deployable in more designs

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