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Strategic Marketing Plan Proposal for $10 Million Budget

As the Chief Marketing Officer, this proposal outlines a comprehensive $10 million marketing strategy for a chosen organization: Sonos, GoldieBlox, Plum Organics, or New Profit. The plan will detail targeted initiatives aimed at enhancing brand visibility, customer engagement, and overall organizational growth. Strategies will encompass digital marketing, public relations, community outreach, and partnerships, tailored to align with the specific goals of the selected organization. The rationale for budget allocation will be based on market analysis and potential return on investment.

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Strategic Marketing Plan Proposal for $10 Million Budget

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  1. Final Paper • 4-5 pages in length. Due by email 12/16 • You are the CMO of an organization; you will have a $10 million marketing budget • Your assignment is to develop a plan and rationale on how you will spend your $10 million in marketing to further the goals of the organization • Your choice of companies are: • Sonos • GoldieBlox • Plum Organics • New Profit

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