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Social media Is there a role for community-based practitioners? Twitter

Social media Is there a role for community-based practitioners? Twitter. Friday, June 6, 2014 Seth D. Bilazarian, MD PMA DrSeth@pmaonline.com. What is social media?. It's a conversation, not a lecture It's an extension of everyday interaction It's group driven, not top-down

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Social media Is there a role for community-based practitioners? Twitter

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  1. Social mediaIs there a role for community-based practitioners? Twitter Friday, June 6, 2014 Seth D. Bilazarian, MD PMA DrSeth@pmaonline.com

  2. What is social media? • It's a conversation, not a lecture • It's an extension of everyday interaction • It's group driven, not top-down • It's messy, disorganized, and hard to control • It's a tool, not an end point

  3. Web / Health 2.0 as a disruptive force Source: John Sharp, ehealth.johnwsharp.com, with modification

  4. Twitter "microblog" Used to share news, views, pictures, and updates

  5. State of the twitterverse 2012 News no longer breaks, it tweets!

  6. Twitter by the numbers • Started March 21, 2006 • 177 million tweets sent on March 11, 2011 • Average number of new accounts per day over the last month: 460 000 • Over 200 million "tweeps“ (people who tweet) • Interestingly, Twitter's main demographic is not teenagers or young kids and appears to tilt more toward young and middle-aged professionals in metropolitan areas http://multimedia.journalism.berkeley.edu/tutorials/digital-transform/twitter-and-microblogging/

  7. Anatomy of a tweet hashtag

  8. Anatomy of a tweet (and retweet)

  9. Tweeting at meetings • Twitter can be a great way to capture the small nuggets of information you glean while at a conference • After the conference, the stream of posts serves as a journal of what was meaningful • As a bonus you can see what others thought was meaningful to retweet http://www.kevinmd.com/blog/2011/09/twitter-medical-conference.html

  10. How I use Twitter • Perspectives about medical news • Occasional retweets • Twitter correspondent for ACC and AHA

  11. What I don't do on Twitter • No personal or practice marketing • No patient interaction • No patient anecdotes • Tweet on topics I'm not knowledgeable about • Spend limitless amounts of time on it • Care too much about follower counts • "Follow me, don't follow me; friend me, or don't. I enjoy the social networks but don't live and die by follower count . . . no grand master plan to become high profile enough to someday have tea with Seth Godin." http://scattershot.jenlepp.com/about/

  12. Proofread before hitting "tweet" Decide how you will respond to personal or patient requests Manage online reputation with professional, informative, high-quality posts/ tweets or other content Recommendations

  13. How to get started • Sign up • Check out known entities: bloggers Eric Topol, John Mandrola, KevinMD • Check out lists of top tweeters • Health-Tech http://healthstartup.eu/our-top-20-health-tech-tweeters/ • Cardiologists http://medcitynews.com/2012/01/10-cardiologists-to-follow-on-twitter/ • Follow the leaders (see who they follow) • Primer on twitter http://drwes.blogspot.com/2010/03/for-cardiologists-twitter-primer.html • Learn the vernacular of tweeting http://goo.gl/JFsTM

  14. Twitter don'ts • Feel obliged to tweet (40% are consumers only) • Make follower counts a priority • Same cautions regarding all SoMe (social media)—no patient info, all permanent, don't get into debates • Tell the world about mundane life stuff— • airport arrival, coffee flavors, etc

  15. If you try it • It will become a useful source for noncritical information • You'll be impressed by the timeliness compared with other media • You'll get hooked • You may find this an easy way to build a "digital media presence" with little cost or effort

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