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Chapter 2

FIGURE 2.1 P/E RATIO AND MARKET PERCEPTIONS OF GROWTH FIGURE 2.2 LIFE CYCLE S CURVE FIGURE 2.3 STRATEGIES FOR GROWTH: THE ANSOFF MATRIX FIGURE 2.4 PVGO AND STRATEGIES FOR ACHIEVING THE REQUIRED GROWTH. Chapter 2. FIGURE 2.1 P/E RATIO AND MARKET PERCEPTIONS OF GROWTH. Earnings per share.

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Chapter 2

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  1. FIGURE 2.1 P/E RATIO AND MARKET PERCEPTIONS OF GROWTH FIGURE 2.2 LIFE CYCLE S CURVE FIGURE 2.3 STRATEGIES FOR GROWTH: THE ANSOFF MATRIX FIGURE 2.4 PVGO AND STRATEGIES FOR ACHIEVING THE REQUIRED GROWTH Chapter 2

  2. FIGURE 2.1 P/E RATIO AND MARKET PERCEPTIONS OF GROWTH Earnings per share High plc Low plc Current eps Time

  3. Maturity Launch Growth Decline Sales 0 Time FIGURE 2.2 LIFE CYCLE S CURVE

  4. (1) Market penetration (2) Product development (3) Market development (4) Diversification FIGURE 2.3 STRATEGIES FOR GROWTH: THE ANSOFF MATRIX Products Existing New Existing Markets New

  5. FIGURE 2.4 PVGO AND STRATEGIES FOR ACHIEVING THE REQUIRED GROWTH P1 = current share price Eps growth based on Quadrants 2-4 of Ansoff matrix Share price relating to successfully getting new customers/products Eps growth based on Quadrant 1 of Ansoff matrix Share price relating to extending the current strategy Current eps E1 P0 = Value of share that relates to current eps Time Share price eps

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