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Group 4: Pizza Paste

Group 4: Pizza Paste. Opportunity Execution (OE) Project www.pizzapaste.com Zachary Beck Nickia Gibbs Jamie Kosh Ian Wilson.

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Group 4: Pizza Paste

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  1. Group 4: Pizza Paste Opportunity Execution (OE) Project www.pizzapaste.com Zachary Beck Nickia Gibbs Jamie Kosh Ian Wilson

  2. Pizza Paste LLC. is a new company that will provide high quality pizza-flavored toothpaste to children in the 4 to 12 year old age group. Pizza Paste LLC. is scheduled to begin operations on March 1, 2013. • Pizza Paste LLC. will be a Limited Liability Company, owned and operated by Zachary Beck, Nickia Gibbs, Jamie Kosh and Ian Wilson. What and Who is Pizza Paste?

  3. The global toothpaste industry is currently in excess of 11 Billion dollars. As a new start-up, our goal would be to capture .001% of the global market or $110,000 in business product profit the first year. • The company's knowledge and awareness of the driving forces behind the increasing demand for a good-tasting and fun dispenser high-quality children’s toothpaste like Pizza Paste by its community markets will remain invaluable. • Presently, the need for a fun, high-quality fluoride toothpaste to fulfill this need is apparent and is becoming increasingly large. Why Pizza Paste?

  4. Pizza Paste LLC. will provide a single toothpaste dispenser that hold 5 different flavors of toothpaste for children, those flavors are: plain pizza, pepperoni pizza; meat-lovers; Hawaiian; and not-too-spicy Buffalo. • Pizza Paste LLC. Will target 4 to 12 year old children and families with children ages 4 to 12. Pizza Paste – the product.

  5. Pizza Paste will differentiate its company in the marketplace in 3 specific ways. One, the product variety offered in just one dispenser. Two, the pizza shaped and colored dispenser. And three, quality flavor that will keep kids coming back for more! Pizza Paste in the Market Place!

  6. Pizza Paste LLC. sales strategy is three tiered. • First, the company will plan on achieving first year direct sales of $220,000 in the target market. • Secondly, the company will plan to achieve a more profitable level of sales equal to or better than $250,000 in years two and $500,000 in year three. • Thirdly, the company plans to aggressively promote the product globally with a higher profit margin to allow for maximized profits. Cash Money – Y’all!!

  7. It the first year of operations, Pizza Paste LLC. plans on capturing $220,000 in sales – still in the red. In years two and three the company will become more profitable as clientele increase and as the company learns to become more efficient in operations. How does the money flow?

  8. The initial start up expense for Pizza Paste LLC. includes: capital $125,000, marketing $25,000, and business support $25,000. • Capital funds will be used to patient the product and dispenser, and pay third-party Chinese supplier for product production. Start up funding needed…

  9. Marketing funds will be used for in-store display design, trade, e-media and commercial, and various print materials and advertisements. • Business support funds will be utilized to hire an accountant, pay for liability insurance and retain an attorney. Marketing and Expenses

  10. In order to properly fund the start up of Pizza Paste LLC., the financing package consists of personal equity, federal assistance and traditional borrowing and a rich uncle or two… Getting the Funding

  11. Fundamental problem: No good-tasting toothpaste for children! • Marketing: E-media, commercials, free samples. • Sales: In-store and on website. • Partnerships: Outsource production of paste and dispenser to Chinese company Also in contact with company for prototyping – added to cost of initial product run costs. Summary

  12. Distribution: Website – shipped from home site. In-store displays: partnering with Target and Walmart– to begin. • Cost: We estimated $175,000 to start. Patent processing on paste and dispenser, prototyping, LLC’ing, Insurance, Attorney, Marketing, and Initial Distribution Cost. • Revenue Model: Product cost $5 per dispenser. Cost to produce $2.50 – we need to sale at least 44,000 tubes to make the profit margin estimate of $110,000 the first year. • Initial production run from Chinese partner is 50,000 units = $125,000 in payment. Summary 2

  13. Product fails federal testing. • Chinese partnership steals idea and never produces our product. • Product produced is much different than prototype. • Product is a huge failure – sales crash and we only sell a small amount of product. • Product or package harms a child or children. • Target and Walmart back out or leave us will large amounts of expired inventory. Risk – lots of risk!

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