2. Ergo & Swift presentation

3. Oticon Product Range PREMIUM REFERENCE STANDARD BASIC - a full range of competitive programmable products

4. The Oticon Approach in Fundamental Hearing Care • New products targeted to the Standard and Basic segments • Reliable • Easy to use and handle • Easy to fit • Good sound quality • Mobile phone compatible • Programmable

5. Operations Concept • Developed with focus on efficient operations • Automated production with use of robots • Reduced number of components

6. Reliable Improve Reliability Internal Reliable Instruments Top Quality Components External Easy to Replace

7. BTE Reliability features • Integrated battery drawer and On/off switch • No voltage when turned off • Simple and robust • Coated stainless steel • Battery isolation • Prevents damage from battery leakage • Swivel hook • New non-wear design • Capillary design • Reduced risk of fluid penetration • Chip on board • New 18511 transistor chip gives compact size with reliable solid print technology • Easy access to service parts: • Transducer • Volume control

8. Programmable • Flexible and precise fit • Optimum number of parameters available • Easy to fit • Target gain based upon hearing data • Reproducable “best clinical” practise • Avoiding multiple trimpots • Reduces size • Improves reliability

9. Mobile Phone Compatible • Industry standard measured at 2 meters distance: • 55 dB SPL • Standard for user compatibility: • 19 dB SPL • Ergo and Swift: • 2 dB SPL • All new Oticon instruments are user compatible

11. Redefining the fundamentals in hearing care

12. The Ergo Product Concept • Cosmetically attractive & easy to handle • Easy to fit, flexible programming • Excellent sound quality • Full range of styles • All essential features and options • New solutions to fundamental challenges

13. The Ergo Product Line • Full ITE range (from Concha to CIC) • 1 Flexible BTE

14. The Ergo BTE Attractive Flexible Reliable Programmable Simple to fit to use to repair

15. Ergo BTE - Features • Modern design • Swivel hook • Push button T coil • Battery drawer On/Off • Standard DAI • Two tone shell • Click on cover shell • Tamper resistant accessories • Full color range • Number plate • Programmed via shoe • Mobile phone compatible • 13 different shell colour options

16. New Swivel Hook • Moveable • comfortable to wear • reduces risk of breaking • Reliability exhaustively tested • No sound leakage

17. Ergo BTE Fitting Range Re. NAL RP

18. Audiological - Features • Programmable (Otiset and Easy Fit) • Linear Class D amplifier • 4th Order LF & HF tone (slope) control • Large MPO range • PC, AGCo ( fast), AGCo (slow) • Pre set gain • Feedback Management System • Programmable telecoil • 6 dB Boost • Beep level • M-MT-T

19. Ergo ITE Features • Range from CIC to Concha • Improved ITE cosmetics • Thinner faceplate • Matt surface • Accessible controls • Waxbuster • MicroWaxbuster

20. Ergo ITE Versions

21. Flex-Connect insertion • Open battery door only to the first click • If battery door is opened too far connection may fail • Drape FlexConnect over the ear

22. Comparing Ergo to I22P Ergo 13 dB SPL OSPL 90 130 120 1.5 V battery without WaxBuster Peak = 133 dB SPL • Both instruments are today supplied with 1.3 V batteries and WaxBuster • Technical details show similar MPO (peak), • Older technical data (i.e. I22P) may use measurements using 1.5 V batteries and no WaxBuster 1.3 V battery with WaxBuster Peak = 129 dB SPL 1k 3k Hz I22P dB SPL OSPL 90 130 120 1.5 V battery without WaxBuster Peak = 133 dB SPL 1.3 V battery with WaxBuster Peak = 129 dB SPL 1k 3k Hz

23. The Ergo ITE Fitting Range Re. NAL RP

24. Ergo Programming with EasyFit or OtiSet BTE: Programming cord and shoe ITE: Programming cord and FlexConnect

25. Programming with OtiSet

26. Programmable T’coil

27. Ergo Feedback Management • Feedback elimination at the click of a mouse • Essential high frequency gain is retained in normal volume control settings

28. Feedback management Ergo vs ordinary HF cut system Ergo In an initial fitting both systems can usually match a target gain with vc at the normal listening position 3 HF cut

29. Feedback elimination - two techniques When the vc is increased to 4, instruments often feedback. This feedback can be eliminated by activating the feedback manager or the HF cut. Ergo HF cut

30. Feedback management vs Feedback elimination The vc is then returned to 3. Ergo’s frequency response is back on target. For the HF cut instrument, there is a substantial deviation from target. Ergo HF cut

31. Ergo programming - Audiogram Options • NAL • POGO • CORELL • Libby • Berger • SSM Options • HTL • UCL • BCL

32. Ergo EasyFit Programming A-Gram Slope L/F Cut = LC-19 to LC-1 N = No attenuation H/F Cut = HC-1 TO HC -10 Gain = Pre Set Gain MIN = 0 dB 27 = Max (BTE) UCL = Uncomfortable Level (Maximum Power Output) Expressed in dB HL T-coil option M M-T M-MT M-MT-T

33. Ergo EasyFit: ‘Tools’ Screen Volume Control On screen adjustment of the volume control level of the instrument. Feedback Manager Activate to eliminate feedback. The number indicates the volume control level above which the high frequency response is kept constant. MPO Method Scroll between: • PC • AGC slow • AGC fast Telecoil boost On = 6 dB boost Off = no boost Beep Level Controls the sound level of the t-coil beep. 7 intensity levels from 40 to 70 dB SPL input.

34. Ergo marketing • Product Brochure • Booklet with dummies

35. Ergo marketing • Consumer brochures • Trade advertisements • Local ads for end-users

36. Ergo marketing • ITE and BTE dispenser sheets

37. Ergo marketing • EasyFit Quick Guide

38. Ergo marketing • Point of sales materials • Posters • Dummies and demos • Inserts for displays • Cardboard display • Power point presentation • New packaging concept

40. A new concept in affordable hearing care

41. Swift Product Concept • Highest value low priced hearing aid • Reliable • Good sound quality • Easy and quick programming and fitting • Easy to use and handle • Programmable alternative to low priced analog instruments

42. Swift Target Clients • Emerging markets • State funded/ 3rd party pays • Chains

43. The Swift BTE Attractive Flexible Reliable Digitally Programmable Simple To Fit To Use To Repair

44. Swift BTE product range

45. Swift BTE Features • Swivel hook • Push button T coil • Battery drawer On/Off • Standard DAI • Click on cover shell • Tamper resistant accessories • Serial number for life • Programmed via shoe • Mobile phone compatible

46. Swift Audiological Features • Programmable (Otiset and Easy Fit) • Linear Class D amp. • Low distortion • Low noise • 4th Order LF & HF tone (slope) control • Combined Gain/MPO control • AGCo + PC • Sensitive telecoil

47. HL trimmer • One trimmer for gain and MPO • MPO calculated on threshold data • Good fit with one control

48. BTE Service Features • Amplifier assembly • Amplifier + lower shell + battery wall • Cover shell assembly • Cover shell + T-coil button • Volume control • + VC colour ring • Transducer assemblies

49. Swift Fitting Ranges Swift 70 and 70+ Swift 90 and 90+

50. Swift In-the-Canal • High quality, cosmetically attractive and programmable • Features AGCo and WaxBuster