Worcestershire Health and Well-being Board Worcestershire Alcohol Plan 2013 - 2016

1. Worcestershire Health and Well-being Board • Worcestershire Alcohol Plan 2013 - 2016

2. Context: Public Health White Paper • Radical shifts in the way that public health challenges are tackled; • Transactional such as HWB Board; transfer of responsibilities to WCC; • Transformational, focus on - • Empowering individuals to make healthy choices; • Giving communities the tools to address their own particular needs; • Widening responsibility for health across society.

3. Alcohol key facts • Large numbers of people drinking too much: 82,312 drinking at increasing risk to health; 22,810 drinking at higher risk to health; • Significantly worse than national average: County under 18s hospital admissions; Redditch and Worcs City males a/s hospital admissions; Redditch, Wyre Forest, Worcester City a/r violent crime; • Alcohol attributable hospital admission rates and alcohol related sexual offences have an upward trend; • Need to scale up and improve.

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5. Consultation • Board asked for consultation on wider views; • 19 – 25th November launched Big Drink Debate, radio, surveys, graffiti board; • HWB Board stakeholder event, 45 attendees; • Over 400 views; • Officer group met to identify key themes; • Formed basis of this high level plan with 3 over-arching aims; • Following today, will work into detailed actions, responsibilities and timeframes.

6. Aim A: empowering individuals to take responsibility for own and families drinking habits • Prepare educational materials for use in range of settings; • Deliver programme of targeted campaigns; • Scale up training for front line staff; • Supporting volunteering activities for those who have been problematic drinkers in the past.

7. Aim B: creating a community environment where sensible drinking is the norm. • Engage with national consultation on minimum pricing; • Maximise new opportunities under Licensing Act; • Develop HIA process with alcohol harm as one element; • Maximise consideration of alcohol impact in the planning process; • Support alcohol free venues; • Use the opportunity of renewing 6,000 personal licenses in 2015 to empower licensees to create a safer drinking environment; • Support Responsibility Deal signatories and promote the initiative with local business; • Develop pilot accreditation schemes such as Purple flag.

8. Aim C: improving treatment and rehabilitation services • Review pathways for joined up working; • Maximise user and local community involvement in service planning and review; • Ensure all health interventions include robustly addressing alcohol intake; • Review engagement with housing providers; • Review intervention pathways for offenders throughout the criminal justice system.

9. Next steps • Forming an Alcohol Action Group to develop the operational plan from these high level aims; • Plan to have a clear line of accountability across agencies; • Progress to be measured through HWB Strategy indicators such as alcohol related crime, and hospital admissions; as well as lower level ones such as under 18s admissions; • Shaping a new approach to unsafe drinking, founded on empowered personal responsibility; a healthy environment where safe drinking is the norm; and improved treatment services for those who need them; • Update report to Board during 13/14.