Important appointment setting tips for higher profit and better sales Appointment setting is the most important part of a business’ growth. This is the first stage of making a sale before actually selling a product or service. Business grows when the telemarketing service is efficient and understands what their clients require. Today, there are a number of outbound telemarketing companies that offer their services to various industry entities. With a few important tips, b2b appointment setting services can give better results. Reach out during "off hours" Business leaders don’t have a nine to five system but the executives and the officials who are employed under them do work between certain hours of the day. If a telemarketing representative is trying to reach an executive then it will make more sense to call them during early hours of the morning (before 8 am), late in the evening (after 6 pm), or during lunch. Use multiple media to reach client Appointment setting is way more than just cold calling. The client that you are trying to get in touch may take a number of attempts to finally answer and agree for a conversation. The outbound telemarketing companies are well versed when it comes to handling this issue. They use multiple media to reach the client. Apart from phone calls, they also leave voicemails, send emails, drop a package in the mail and even send hand written notes. Follow marketing's lead The success of winning an appointment is easier with potential clients that have already interacted with the brand in one way or another. There are a number of ways in which b2b appointment setting services ensure that it will happen. Tools like emailers, newsletters, white papers, webinars and case studies increase the interest of the client in the company and they are more inclined towards meeting you.