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This presentation explores the critical issues of ageism in design, focusing on how current narratives shape the way we view and cater to aging populations. By examining who defines design language, primarily influenced by the healthcare industry, we highlight the need for more thoughtful and empathetic approaches. A Ten-Point Plan for reducing ageism in design is introduced, emphasizing diversity and individual perspective among older adults. Key strategies include promoting intergenerational cooperation and designing for growth and independence, ultimately fostering a more inclusive environment for all ages.
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IFA 2012 Glen Hougan: NSCAD University, Halifax, Canada Designing narrative a new for an ageing population
Cranky Tacky Stupid
“I’m right there in the room, and no one even acknowledges me”
"Ageism reflects a deep seated uneasiness on the part of the young and middle-aged - a personal revulsion to and distaste for growing old, disease, disability; and a fear of powerlessness, 'uselessness', and death"
1. Who is defining the design language? The healthcare and medical industry
2. What types of products and environments associated with an aged population? Assistive aids and health monitoring/control devices and environments
Primarily driven by an industry and product categories primarily concerned with functionality and control 3. What is the design intent?
Heighten designer’s sensitivity • to the stereotyping of older people.
2. Creating greater exposure to the diversity older people. Young-old (65-74) Middle-old or old (75-84) Oldest-old or frail elderly (85+
3. Making deliberate use of perspective taking to see the older person as an individual.
3. Making deliberate use of perspective taking to see the older person as an individual.
3. Making deliberate use of perspective taking to see the older person as an individual.
3. Making deliberate use of perspective taking to see the older person as an individual.
4. Greater commitment to recognizing the diversity of products and environments used by older people.
5. Promote the social attractiveness of older people through attractive design
6. Seeking out opportunities for intergenerational design cooperation .
7. Strengthening educational practices that promote empathy .
8. Design for growth and independence/interdependence instead of degeneration and dependency.
9. Review policies and practices of other professions and institutions for evidence of ageism.
IFA 2012 Glen Hougan: NSCAD University, Halifax, Canada Thank you