1 / 20

IEEE Indonesia Membership Development Strategy & Plan

The IEEE Indonesia Section is implementing a comprehensive Membership Development (MD) Strategy to enhance member engagement and retention. Key focus areas include growth in student membership, the integration of volunteers, the development of targeted membership campaigns, and optimization of communication through innovative platforms. This plan includes strategies for attracting senior members, leveraging existing member networks, and effectively onboarding first-year members. By setting action plans and maintaining consistent engagement, the Indonesia Section aims to expand its member base and enrich the overall member experience.

claude
Télécharger la présentation

IEEE Indonesia Membership Development Strategy & Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. IEEE IndonesiaMembership Development Strategy & Plan Lukas Tanutama Membership Development Indonesia Section ltanutama@ieee.org photo

  2. Topics • IEEE MD Strategy • Section Situation • Section MD Plan

  3. IEEE MD Strategy

  4. IEEE MD Support & Evolution Remaking the Collateral> Building a Volunteer “Field Team”> Optimizing the Campaigns> Synthesis & Engagement MD portal MD Kits renewal Integrated MD strategy & plan MD webcasts First-year member experience recovery Integrated multimedia Membership presentation MD virtual community MD Manual recruitment Integrated MD reporting Putting a face on membership promotion reinstatement On-demand Kit ordering MGM business cards Message testing benefits promotion 365,500 members 367,400 members 374,800 members 382,400 members 397,000 members (renewal alerts integrated into next-gen products) BMS transition ‘Great Recession’

  5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

  6. Membership Situation Indonesia Section Formation Date: 16 February 1988

  7. Indonesia Section Total Members Since Year 2000

  8. Indonesia Section Total Members since Year 2000

  9. IEEE Indonesia Section Membership31 December 2011

  10. SWOT – Section’s Member Growth Program

  11. Section MD Plan

  12. Timing is Everything – Know the Membership Calendar Calendar Year Concludes Year-end membership statistics determined Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Active-Status Terminator Past-due members placed into arrears Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes

  13. Differentiate Audiences – Different Expectations … their needs change throughout a career … they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

  14. Opportunities for Engaging Existing Members

  15. Opportunities for Engaging Prospective Members

  16. Membership Development Plan

  17. Status Update

  18. Action Plan

  19. Action Plan

  20. In Summary… • Section’s Membership Situation • About 700 members in Indonesia and growing • Less than 10 Senior Members • Student Branch and student members are growing • Opportunity for growth due to publish or perish requirements for academics and professional development requirements • Section MD Plan • August 2012 Communication to eligible members to apply for Senior Membership • Member get Member drive to recruit volunteers among faculties and increase student members with the assistance of student branches. • Promotion to faculty members of UPH, SGU, UMM, Binus International, Binus Graduate School). • Action plan for -August - December period prepared.

More Related