IEEE Indonesia Membership Development Strategy & Plan

1. IEEE IndonesiaMembership Development Strategy & Plan Lukas Tanutama Membership Development Indonesia Section ltanutama@ieee.org photo

2. Topics • IEEE MD Strategy • Section Situation • Section MD Plan

3. IEEE MD Strategy

4. IEEE MD Support & Evolution Remaking the Collateral> Building a Volunteer “Field Team”> Optimizing the Campaigns> Synthesis & Engagement MD portal MD Kits renewal Integrated MD strategy & plan MD webcasts First-year member experience recovery Integrated multimedia Membership presentation MD virtual community MD Manual recruitment Integrated MD reporting Putting a face on membership promotion reinstatement On-demand Kit ordering MGM business cards Message testing benefits promotion 365,500 members 367,400 members 374,800 members 382,400 members 397,000 members (renewal alerts integrated into next-gen products) BMS transition ‘Great Recession’

5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

6. Membership Situation Indonesia Section Formation Date: 16 February 1988

7. Indonesia Section Total Members Since Year 2000

8. Indonesia Section Total Members since Year 2000

9. IEEE Indonesia Section Membership31 December 2011

10. SWOT – Section’s Member Growth Program

11. Section MD Plan

12. Timing is Everything – Know the Membership Calendar Calendar Year Concludes Year-end membership statistics determined Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Active-Status Terminator Past-due members placed into arrears Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes

13. Differentiate Audiences – Different Expectations … their needs change throughout a career … they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

14. Opportunities for Engaging Existing Members

15. Opportunities for Engaging Prospective Members

16. Membership Development Plan

17. Status Update

18. Action Plan

19. Action Plan

20. In Summary… • Section’s Membership Situation • About 700 members in Indonesia and growing • Less than 10 Senior Members • Student Branch and student members are growing • Opportunity for growth due to publish or perish requirements for academics and professional development requirements • Section MD Plan • August 2012 Communication to eligible members to apply for Senior Membership • Member get Member drive to recruit volunteers among faculties and increase student members with the assistance of student branches. • Promotion to faculty members of UPH, SGU, UMM, Binus International, Binus Graduate School). • Action plan for -August - December period prepared.